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[ecrea] Studies in Evil Media: October 7th at UEL
Tue Sep 22 21:00:40 GMT 2009
University of East London School of Humanities and Social Sciences
and Centre for Cultural Studies Research present
Studies in Evil Media
October 7th 2009
14:00-17:00
University of East London
Docklands Campus
(Cyprus DLR - the station is literally at the campus)
Room EB.3.19 (third floor, main building, turn left on entering main
square from station)
All Welcome
Matthew Fuller (Goldsmiths: Author of Media Ecologies)
& Andrew Goffey (Middlesex University: Translator of Isabelle
Stengers' Capitalist Sorcery)
Evil Media
Evil Media updates Machiavelli's 'The Prince' for the era of
networked digital media and corporate governance. Addressing a range
of objects, practices, techniques and knowledges traditionally
excluded from the purview of media studies, it explores the
sophistry that is quite literally embodied by the sophisticated
technologies of the knowledge economy. 'Evil' explicitly references
the antagonistic ethical and moral quality that an epoch gorging
itself on progress has sought unsuccessfully to banish; and so Evil
Media offers a useful prospectus of the ruses, subterfuges,
deception, manipulation and trickery which media technics make
possible and effective. By adopting a perspective which counters
the idealistic, liberal, assumptions encoded within the notion of
representation or facilitation and enabling, it aims to re-situate
the study of media within a framework which includes forms of media
that are 'below the radar' of most contemporary theory and actively
occluded by the framework of representation. Here, media do not so
much tell us about things, but are themselves things that exhibit behaviours.
Tony Sampson (University of East London: Author of
Virality:Contagion Theory in the Age of Networks)
New Media Hypnosis
Drawing on the microsociology of Gabriel Tarde (1843-1904), and a
number of other "Tardean scholars", this presentation approaches the
idea that new media landscapes function increasingly as a mode of
hypnotic mass persuasion. Significantly, this is not a sociological
perspective that concerns itself with rational, self-contained
individuals, or indeed society as a whole, but rather responds to
what one viral marketer (following a decidedly similar trajectory to
Tarde) recently referred to as 'the invisible currents that run
between and among consumers'. These 'invisible currents', affective
contagions (Thrift, 2007), or the radiation of
imitation-suggestibility, as Tarde termed it, work at the
intersections between attention inattention, cognition/noncognition,
social/biological domains and consciousness/unconsciousness.
The talk focuses on examples taken from the new science of
networks,epidemiology, HCI, emotional design, affective computing,
eye tracking technology, neuromarketing and evil media studies.
Respondent: Paul Gormley
(University of East London: Author of The New Brutality Film: Race
and Affect in Contemporary American Cinema)
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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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