[ecrea] Lord of the Rings: Popular Culture in Global Context

>NEW BOOK
>Lord of the Rings: Popular Culture in Global Context
>edited by Ernest Mathijs
>
>Likely to be of interest to anyone interested in how global cinema 
>can be presented, appreciated, and appropriated in the 21st century, 
>this is the first book to analyse the commercial and cultural impact 
>of The Lord of the Rings phenomenon from a truly international 
>perspective. The Lord of the Rings: Popular Culture in Global 
>Context takes the release of the film trilogy as a point of 
>departure for an overview of the international impact of The Lord of 
>the Rings in a range of cultural environments (the US, the UK, New 
>Zealand, and Europe). This anthology examines the merchandising, box 
>office figures, distribution, critical reception, fan following and 
>cult status of the films. It focuses on how its many different 
>facets; trailers, DVD editions, websites, computer games, music, 
>location tours, and even its unlikely erotic spin-offs contributed 
>to making The Lord of the Rings the most publicly recognised brand 
>image of the 21st century so far.
>
>The Lord of the Rings is a cult text, with devoted fans across the 
>world. Ernest Mathijs believes that is also becoming a shorthand for 
>a certain lifestyle: utopian, idealist, ecologically aware, 
>family-unit based. This book helps explain how such a status is 
>negotiated by corporate Hollywood and why the success of the films 
>and franchise also indicates the bourgeoning success of fantasy as a 
>genre in the 21st Century.
>Ernest Mathijs is Lecturer in Film Studies at the University of 
>Wales, Aberystwyth. Contributors to the volume include Martin 
>Barker, Warren Buckland, Judith E. Rosenbaum and Stan Jones.
>
><http://www.wallflowerpress.co.uk/publications/contents/film/LOTR_contents.html>view 
>full contents and contributors list
>
><http://www.wallflowerpress.co.uk/publications/film/lord_of-the_rings.html>Lord 
>of the Rings: Popular Culture in Global Context is published by 
><http://www.wallflowerpress.co.uk/>Wallflower Press and distributed 
>by <http://www.columbia.edu/cu/cup/index.html>Columbia University 
>Press in North America.
>
>Please contact 
><mailto:(info /at/ wallflowerpress.co.uk)>(info /at/ wallflowerpress.co.uk) for 
>more information.

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Carpentier Nico (Phd)
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Office: 4/0/18
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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