[ecrea] The Weekly Spin, July 19, 2006

>THE WEEKLY SPIN, July 19, 2006
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>THIS WEEK'S NEWS
>
>== BLOG POSTINGS ==
>1. War Is For Children:  Reading, Writing and Recruitment
>2. Cosmetic Solutions: The Makeup Industry Gives Itself a Health Hazard Makeover
>3. "Cause-Related Marketing": Why Social Change and Corporate Profits  Don?t Mix
>
>== SPIN OF THE DAY ==
>1. Why AOL Can't Understand "Cancel the Account"
>2. "Citizen" pharmaceutical:  Petitioning the government to pick your pocket?
>3. "Vets for Freedom," the 2006 Version of Swift Boat Vets
>4. Pickup Lines
>5. PR Bloggers Aim to End Astroturfing
>6. Bush Nominates Sitcom Producer For Corporation for Public Broadcasting
>7. None Dare Call It Genocide
>8. Some Friendly Advice from Dell
>9. Government PR Dominates Washington Coverage, Says Veteran Reporter Pincus
>10. Hot and Bored
>11. Vietnam vs. Iraq
>12. Putin PR Fest Surrounds G8 Summit
>13. The Sins of Ralph Reed
>14. Support Our Troops
>15. Atlas Linked, Amy Shrugged
>
>--------------------------------------------------------------------
>
>== BLOG POSTINGS ==
>
>1. WAR IS FOR CHILDREN:  READING, WRITING AND RECRUITMENT
>by Judith Siers-Poisson
>
>  As a child I absolutely adored Cricket magazine, published by Carus
>  Publishing. I now have a twelve-year old daughter who likewise
>  enjoys their magazines for kids, but the May 2006 issue of
>  Cobblestone Magazine floored me with its blatant pro-military
>  marketing pitch to children. 
>       Chances are, depending on your age, that either you or your
>  children have read one of Carus? publications at home, school, the
>  library, or a doctor?s waiting room. For the smallest
>  tykes?those under seven years old?they offer Ladybug, Babybug,
>  and Click magazines. For six- to nine-year olds they put out Spider,
>  Ask, and Appleseeds. And for the ?tweens,? Calliope,
>  Cobblestone, Cricket, Dig, Faces, Muse, Odyssey, and Cicada.  
>  The Carus Corporation 
>       Carus Publishing is part of the Carus Corporation, which also
>  includes the Carus Chemical Company, specializing in ?chemicals
>  and services? for water and wastewater treatment, air purification
>  and other environmental applications? according to its website. M.
>  Blouke Carus is the Chairman and CEO of the Carus Corporation and
>  serves, along with several family members, on the board of the
>  Hegeler Carus Foundation, which, according to their IRS 990 filing,
>  preserves the heritage of the Hegeler Carus mansion in La Salle, IL.
>  This home belonged to the grandparents of Blouke Carus.  
>       Blouke Carus has consistently kept conservative company. In
>  1982, Carus was appointed by then-President Ronald Reagan to the
>  National Council on Education Research, which provides policy for
>  the research areas of the U.S. Department of Education. Added to the
>  Council at the same time were several prominent conservatives,
>  including Onalee McGraw of the Heritage Foundation, and Penny Pullen
>  of the American Legislative Exchange Council. In addition, George C.
>  Roche was made chair of the Council at the same time. Roche was the
>  President of conservative bastion Hillsdale College in Michigan,
>  which according to its website ?values the merit of each unique
>  individual, rather than succumbing to the dehumanizing,
>  discriminatory trend of so called ?social justice? and
>  ?multicultural diversity.?? It also does not accept federal
>  student aid or loans of any kind, in order to avoid any federal
>  control.
>For the rest of this story, visit:
>http://www.prwatch.org/node/4986
>
>2. COSMETIC SOLUTIONS: THE MAKEUP INDUSTRY GIVES ITSELF A HEALTH HAZARD MAKEOVER
>by Diane Farsetta
>
>  Breast cancer. Genital abnormalities. Distortion and damage of
>  genetic material. 
>       Common ingredients in cosmetic products have been linked to
>  these hazards. As further research is conducted into the long-term
>  and cumulative effects on cosmetics users, their children and the
>  water supply that products are washed off into, more questions
>  arise. Not that you'd know it by listening to the cosmetics
>  industry.  An important underlying issue is that the industry is
>  largely self-regulated. While interstate trade in "adulterated or
>  misbranded cosmetics" is prohibited, the U.S. Food and Drug
>  Administration (FDA) does not review new cosmetics before they are
>  marketed and cannot order recalls of hazardous cosmetics. "Cosmetic
>  firms are responsible for substantiating the safety of their
>  products and ingredients," reads the FDA's own explanation. 
>       The industry's trade group, the Cosmetic, Toiletry, and
>  Fragrance Association (CTFA), likes this hands-off approach. CTFA
>  has 600 member companies, including Aveda, Clairol, L'Oréal and
>  Unilever, and standing committees on government relations, public
>  affairs and international issues. Its website says CTFA promotes
>  "industry self-regulation and reasonable governmental requirements."
>  But reasonable to who?
>For the rest of this story, visit:
>http://www.prwatch.org/node/4961
>
>3. "CAUSE-RELATED MARKETING": WHY SOCIAL CHANGE AND CORPORATE PROFITS  DON?T MIX
>by Inger Stole
>
>  In the 1980s, a new form of marketing was born: Cause-Related
>  Marketing (CRM), a hybrid of product advertising and corporate
>  public relations. CRM aims to link corporate identities with
>  nonprofit organizations and good causes. As a tax-deductible expense
>  for business, this form of brand leveraging seeks to connect with
>  the consuming public beyond the traditional point of purchase and to
>  form long-lasting and emotional ties with consumers. However, what
>  might seem like a fair exchange between corporations in search of
>  goodwill and non-profits in search of funds also raises a range of
>  troubling social, political and ethical questions. 
>       CRM is, first and foremost, a market-driven system. Therefore,
>  a non-profit organization?s chance of obtaining CRM funding hinges
>  on its ability to complement sales messages. However, it is often
>  the case that vital social issues are only -- or are best --
>  addressed by ?edgy? groups or by using controversial tactics.
>For the rest of this story, visit:
>http://www.prwatch.org/node/4965
>
>== SPIN OF THE DAY ==
>
>1. WHY AOL CAN'T UNDERSTAND "CANCEL THE ACCOUNT"
>http://consumerist.com/consumer/exclusive/aol-retention-manual-revealed-188005.php
>  Vincent Ferrari managed to make a recording of his hilarious phone
>  conversation with a customer service representative at America
>  Online, in which the service rep repeatedly stonewalled and ignored
>  Ferrari's request to cancel his AOL account. After the recording
>  began circulating on the web, AOL fired the employee and said he had
>  "violated our customer service guidelines and practices." Shortly
>  thereafter, the Consumerist website reports, "A plain manila
>  envelope arrived on our desk. ... Inside was the eighty-one paged
>  'Enhanced Sales Training for AOL Retention Consultants' manual which
>  showed that in fact, "customer service John" was just following
>  orders. The manual instructs employees that "every Member that calls
>  in to cancel their account is a hot lead" and are instructed to
>  "retain control by redirecting the Member if necessary."
>SOURCE: Consumerist, July 18, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4982
>
>2. "CITIZEN" PHARMACEUTICAL:  PETITIONING THE GOVERNMENT TO PICK YOUR POCKET?
>http://www.washingtonpost.com/wp-dyn/content/article/2006/07/02/AR2006070200840.html
>  A bipartisan Senate inquiry into Food and Drug Administration
>  generic drug reviews suggests that Big Pharm's abuse of so-called
>  "citizen petitions" is costing consumers tens of millions of dollars
>  each month. Not so, responds the Pharmaceutical Research and
>  Manufacturers of America (PhRMA), which represents brand-name drug
>  makers. Their spin: citizen petitions "raise important regulatory,
>  legal or scientific issues," according to PhRMA VP Carolyn Loew. So
>  why do generic drug makers call the "citizen" actions "blocking
>  petitions"? Exhibit 1: Biovail Corp., maker of the antidepressant
>  Wellbutrin XL, filed a citizen petition to challenge rivals'
>  formulations of the generic version. The FDA takes its time to
>  examine the petitions (a process that the Clinton Administration
>  began to streamline in 1999, but which the Bush Administration
>  reversed after PhRMA's firm protest), so consumers may be paying $37
>  million per month more for the name brand drug while the FDA
>  considers the "citizen" input, according to Sens. Debbie Stabenow
>  (D. Mich.) and Trent Lott (R-Miss.) The senators have introduced a
>  bill to implement more efficient review.
>SOURCE: Washington Post, July 4, 2006 (sub req'd)
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4981
>
>3. "VETS FOR FREEDOM," THE 2006 VERSION OF SWIFT BOAT VETS
>http://newyorkmetro.com/news/intelligencer/17676/
>  Geoff Gray writes, "what looks to be a 2006 version of the Swift
>  Boat Veterans for Truth has formed. The putatively grassroots
>  organization called Vets for Freedom has been offering up decorated,
>  interview-ready soldiers to, as its website puts it, ?promote the
>  unbiased, nonpartisan truth of military operations in Iraq and
>  Afghanistan, to educate the public and mobilize public support for
>  the Global War on Terror.? Their offensive started in April, when
>  former Bush press secretary Taylor Gross ... tempted newspaper
>  editors ... with inexpensive war coverage?'unbiased perspectives'
>  that 'would not be at any significant cost.' Gross had no takers.
>  Then, over Memorial Day, Owen West, a Goldman Sachs commodities
>  trader, Marine reservist, and adventure-book author published an
>  op-ed in the Times in which he lashed out against war opponents ...
>  . John Stauber, executive director of the Center for Media and
>  Democracy, thought the Vets? Website looked suspiciously
>  un-grassroots. ... The group?s Website is hosted by Campaign
>  Solutions, a high-profile political consultancy that does
>  Republican-campaign web work. Clients have included Bush-Cheney
>  ?04 and the Swift Boat Vets. 'Vets for Freedom are the Swift Boat
>  Veterans for Truth' of the ?06 cycle, says Stauber."
>SOURCE: New York magazine, July 24, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4980
>
>4. PICKUP LINES
>http://www.prweek.com/us/news/article/568875
>  Sales of gas-guzzling pickup trucks are softening due to high
>  gasoline prices, so PR Week reports that the Ford Motor Company has
>  launched a series of PR stunts aimed at pumping up sales to country
>  folk, including sponsoring a monster truck rally, NASCAR races, and
>  a marketing arrangement with country singer Toby Keith to have a
>  video play at the beginning of Keith's concerts, showing him driving
>  an F-series pickup. Meanwhile Toyota, "one of the few automakers
>  currently doing very well," is holding seminars to talk up the fuel
>  efficiency of its hybrid pickups. Which strategy is working? Ford's
>  CEO has talked big about being an environmentalist for years, but
>  has repeatedly reneged on its promises to build more fuel-efficient
>  vehicles while his company loses money and market share. "Had Mr.
>  Ford produced more fuel-efficient vehicles like hybrids sooner,"
>  observes the New York Times, "he not only would have found his
>  company keeping pace with nimble foreign competitors like Toyota
>  when oil prices spiked, but he also would have been able to
>  illustrate the bottom-line merit of his environmental values.
>  Instead, Ford, is again in the all-too-familiar spot of playing
>  corporate catch-up."
>SOURCE: PR Week, July 16, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4979
>
>5. PR BLOGGERS AIM TO END ASTROTURFING
>http://www.thenewpr.com/wiki/pmwiki.php?pagename=AntiAstroturfing.HomePage
>  Two Australian PR bloggers, Trevor Cook from the Sydney-based PR
>  firm Jackson Wells Morris and Paull Young from the sports PR agency
>  BAM Media, have launched an anti-astroturfing campaign. Cook bluntly
>  states that "Astroturfing is evil. Astroturfing is always unethical
>  and usually illegal. It corrodes democracy which relies on
>  transparency." Cook and Young want PR companies to publicly state
>  their opposition to using front groups. The catalyst for the
>  campaign was an article by Melbourne journalist Katherine Wilson,
>  who documented the role of the Public Relations Institute of
>  Australia in hosting events by Canadian PR adviser, Ross Irvine.
>  Irvine's tour of Australia was sponsored by the conservative think
>  tank, the Institute of Public Affairs. More recently, the PRIA
>  dismissed without explanation an ethics complaint over the
>  Tasmanians for a Better Future front group, which was run by a
>  Porter-Novelli affiliate.
>SOURCE: The New PR Wiki, July 17, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4977
>
>6. BUSH NOMINATES SITCOM PRODUCER FOR CORPORATION FOR PUBLIC BROADCASTING
>http://www.latimes.com/entertainment/news/la-et-bell14jul14,1,2782637.story?coll=la-headlines-entnews&track=crosspromo
>  In early June George W. Bush announced he was nominating sitcom
>  producer, Warren Bell, to the board of the Corporation for Public
>  Broadcasting (CPB). The corporation funds public radio and
>  television programming. Bell, who is an occasional contributor to
>  the online edition of National Review, describes himself as a
>  "not-so-secret conservative." In one blog post, Bell complained
>  about Disney executives wanting him to include more minorities in
>  the series he produces, "According to Jim". NPR spokeswoman, Andi
>  Sporkin, is critical of Bell's nomination. "So far as we can tell,
>  Mr. Bell only brings a history of questionable comments about women,
>  minorities and the media, and no discernible relevant achievement,
>  involvement or commitment to public broadcasting," she said. The
>  Senate Commerce Committee, which vets nominees to the CPB, has yet
>  to schedule a hearing on Bell's nomination.
>SOURCE: Los Angeles Times, July 14, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4974
>
>7. NONE DARE CALL IT GENOCIDE
>http://www.latimes.com/news/printedition/opinion/la-ed-armenia16jul16,1,920143.story
>  "What happens when you refer to Turkey's 1915-1923 genocide of
>  Armenians, accurately, as 'genocide'?" asks the Los Angeles Times.
>  "In Turkey, you face a possible three-year jail term, even if it
>  wasn't you using the term but a character in your novel. In the
>  United States, you just lose your job as ambassador to Armenia."
>SOURCE: Los Angeles Times, July 16, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4973
>
>8. SOME FRIENDLY ADVICE FROM DELL
>http://www.buzzmachine.com/index.php/2006/07/11/some-friendly-advice-from-dell/#comments
>  Dell recently hired the GCI Group to help the computer company with
>  a PR campaign titled "Rebuilding Corporate Reputation Through
>  Grassroots Efforts" — a fancy way of saying they are trying to
>  repair the company's reputation for poor customer service. They
>  helped Dell set up one of those newfanged "blog" thingies, but
>  couldn't resist insulting Jeff Jarvis, a prominent blogger who has
>  been complaining for years about his "Dell Hell." After someone at
>  GCI posted an anonymous comment calling Jarvis a "worm" who has "no
>  life," Jarvis fired back. The lesson, according to John Stodder, is
>  that "there is no such thing as an anonymous blog comment," and
>  "there is just no telling how stupid some people can be."
>SOURCE: Buzzmachine, July 11, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4972
>
>9. GOVERNMENT PR DOMINATES WASHINGTON COVERAGE, SAYS VETERAN REPORTER PINCUS
>http://www.niemanwatchdog.org/index.cfm?fuseaction=background.view&backgroundid=00102 
>  Reflecting on his 50 years of reporting Washington politics,
>  Washington Post journalist, Walter Pincus, notes that media coverage
>  has "become dominated by increasingly sophisticated public relations
>  practitioners, primarily in the White House and other agencies of
>  government." Writing in an edition of the Nieman Reports on the
>  theme of "journalistic courage", Pincus argues that "journalistic
>  courage should include the refusal to publish in a newspaper or
>  carry on a TV or radio news show any statements made by the
>  President or any other government official that are designed solely
>  as a public relations tool, offering no new or valuable information
>  to the public."
>SOURCE: Nieman Reports, July 13, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4971
>
>10. HOT AND BORED
>http://www8.nationalacademies.org/onpinews/newsitem.aspx?RecordID=11676
>  For the past couple of years, global warming skeptics have been
>  bashing climate researcher Michael Mann, claiming that fraud or
>  errors created his so-called "hockey stick" graph showing dramatic
>  increases in the temperature of the earth in the last decade. Now a
>  panel of top climate scientists convened by the National Academies
>  of Science (the leading scientific association in the United States)
>  has vindicated Mann's conclusions in a new, 155-page report which
>  finds that the Earth was hotter in the last few decades of the 20th
>  century than it has been over the last 400 years and possibly
>  longer. Of course, that's not good enough for PR industry eco-basher
>  Al Caruba, who responds that he is "bored with global warming."
>  Caruba's column, which provides ample evidence that he has not
>  bothered to read the NAS report, trots out the usual skeptic
>  rhetoric and concludes by reiterating his "utter boredom" with the
>  subject. (If he's that bored, why does he keep ranting about it?)
>SOURCE: National Academies of Sciences, June 22, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4970
>
>11. VIETNAM VS. IRAQ
>http://poll.gallup.com/videoArchive/?CI=23608
>  "A lot of people talk about comparisons between the Iraq war and the
>  Vietnam war," says the Gallup polling organization's Frank Newport.
>  Since Gallup has been taking opinion polls throughout both wars, it
>  is able to make some meaningful statistical comparisons between the
>  two. Newport reviews the data and points out that in the case of
>  Vietnam, it took three years for the majority of Americans to decide
>  that the war was a mistake, whereas that point was reached in Iraq
>  within less than a year and a half. "When we compare the two wars,"
>  he says, "it took longer for Americans to sour on the Vietnam war
>  than it took for Americans to sour on the war in which the country
>  is involved now."
>SOURCE: Gallup, July 10, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4968
>
>12. PUTIN PR FEST SURROUNDS G8 SUMMIT
>http://www.timesonline.co.uk/article/0,,13509-2267284,00.html
>  The St. Petersburg G8 summit is at the center of a public relations
>  maelstrom, reports The Times. "While the Russian Federation has
>  hired the big American PR firm Ketchum to soften President Putin's
>  image at home and abroad, British PR companies are hard at work to
>  counter its efforts." The Bell Pottinger firm tried to purchase ad
>  space in the G8 program on behalf of Russian billionaire Boris
>  Berezovsky's Civil Liberties Foundation. The ads, which were
>  critical of Putin, were rejected. APCO Worldwide is using the G8 to
>  criticize Putin for jailing prominent Russian "oligarchs" Mikhail
>  Khodorkovsky and Platon Lebedev, with help from the London firm
>  Luther Pendragon. Lastly, the firm Portland is providing "media
>  advice" to the G8 organizing committee. Portland will represent the
>  Kremlin throughout its year-long presidency of the G8.
>SOURCE: The Times (UK), July 13, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4967
>
>13. THE SINS OF RALPH REED
>http://men.style.com/gq/features/landing?id=content_4608
>  Why won't Ralph Reed talk to reporters, even though he's running for
>  public office? "He can?t afford to," writes Sean Flynn in a
>  lengthy profile of the scandal-dogged former Christian Coalition
>  organizer. "If he does, they?ll just start asking him all those
>  uncomfortable questions that have nothing to do with being
>  lieutenant governor. Mostly, they?ll ask about his
>  relationship?his multimillion-dollar relationship?with convicted
>  lobbyist Jack Abramoff. And that?s if they?re only skimming the
>  surface. Give them some time and they?ll ask about his work for
>  eLottery or Enron or Microsoft; or his shilling for China; or his
>  close call with the statute of limitations in Texas; or the way John
>  McCain got slimed in the 2000 South Carolina primary; or something
>  called the Black Churches Insurance Program. Maybe they?d even ask
>  how he squares up his professed salvation through his Lord and
>  Savior Jesus Christ with?well, with everything else."
>SOURCE: GQ, July 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4966
>
>14. SUPPORT OUR TROOPS
>http://www.npr.org/templates/story/story.php?storyId=5553746
>  "The U.S. military doesn't do all its public relations work overseas
>  -- it's also investing in grass-roots efforts here at home," reports
>  NPR's Martin Kaste. "The Pentagon's 'America Supports You' program
>  employs Pentagon staff and private PR contractors to coordinate
>  activities that support the armed forces. 'Freedom Walk' marches,
>  letter-writing campaigns, even supplements in kids' Weekly Reader,
>  are all paid for by the Pentagon itself. One recent effort is a
>  campaign to get people at major league baseball games to
>  'text-message' their support to the troops on their cell phones...
>  even though those messages aren't actually sent to the troops. ...
>  Much of the publicity work has been farmed out to a private firm,
>  Susan Davis International. For the first year of America Supports
>  You, the firm signed Pentagon contracts for at least $2.7 million."
>  To keep a closer eye on all this, we've begun a SourceWatch article
>  that you can go to by clicking here: America Supports You. Join our
>  volunteer collaborative research community in buidling a fair,
>  accurate and well-documented article on this Pentagon PR campaign.
>SOURCE: National Public Radio, July 13, 2006
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4960
>
>15. ATLAS LINKED, AMY SHRUGGED
>
>  It is nice to see that The Clarion Ledger from Jackson, Mississippi,
>  added a link to the SourceWatch page on the Atlas Economic Research
>  Foundation. This enables readers of a column by the foundation's
>  Executive Director, Alejandro Chafuen to see who has funded them.
>  Atlas' funders have included the tobacco company, Phillip Morris,
>  and oil behemoth, Exxon. In another SourceWatch mention, right wing
>  activist and fundraiser Amy Moritz Ridenour refers her readers to
>  SourceWatch in what appears to be some sort of back-handed
>  compliment -- at least that's how we interpret it!
>SOURCE: 
>For more information or to comment on this story, visit:
>http://www.prwatch.org/node/4959
>
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