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[eccr] Ninth International Summer Journalism School at St.Petersburg State University, 29 June - 7 July 2004
Thu May 20 20:37:15 GMT 2004
Mass Media Center
School of Journalism
St.Petersburg State University
St.Petersburg, Russia
Ninth International Summer Journalism School
Modern Mass Media Management and Marketing
(29 of June - 7 of July 2004)
The Draft of the Program
Tuesday, 29 June, 2004
10:00-12:00 Registration of participants
12:00-13:00 The starting of the Summer school.
Introduction of the program, introductory speeches of organisators, lecturers and
participants of International Summer Journalism School. Main Hall (room 303)
? Dr. Marina Anatolyevna Shishkina, Professor, Dean, School of Journalism,
President of Russian PR Association.
? Nina Georgievna Boykova, Ph.D., Associate Professor, the Director of Mass
Media Center.
? Dmitry Alexadrovich Ruschin, Ph.D., Associate Professor, the Director of the
International Summer Journalism School and Winter Public Relations School of
the St.Petersburg State University.
? Tatyana Victorovna Vasilyeva, Ph.D., Associate Professor, Deputy Director of the
Mass Media Center, St.Petersburg State University.
13:00-13:30 Organizational Arrangements. The Bookkeeping Office (room 305).
The Tour around the Journalism Department Building (Dmitry A. Ruschin).
13:30-14:30 Welcome Lunch. Cafeteria. Ground floor.
14:30-16:00 Lecture: Technology evolution of Mass Media Management (Grigory Lvovich
Tulchinsky, Honorary member of sciences of Russian Federation, Professor of the
Management and Economics Department, St.Petersburg State University of
Culture and Arts (room )
16:15-19:15 City Sightseeing Bus Tour.
Start from the Journalism Department Building at 16:10 sharp.
The end of the tour is at the Centre of the Russian Language and Culture
(Capitanskaya street, 3)
Wednesday, 30 June 2004
10:00-11:00 Lecture: The New Concepts of Modern Management and Marketing (Mikhail
Kirillovich Petrov, Ph.D., Deputy Dean School of Journalism, Associate Professor
of the Public Relations and Advertising Department (room )
11:30-12:00 Coffee / Tea Break
12:00-13:30 Continuation of the Lecture by M.K. Petrov (room )
13:30-14:30 Lunch (Cafeteria, Ground Floor)
14:30-16:00 Lecture: The Characteristic Features of Russian Mass Media Market - varieties of
mass media enterprises, competition (Sergey Alexeevich Pochin, the General
Director of Producing TV Company "Teleinvest", Senior Lecturer of the Modern
Periodical Press Department, School of Journalism (room )
16:00-16:15 Break
16:15-17:45 Lecture: Modern Media Management: definitions, varieties, its characteristic
features in Russia (S.A. Pochin), room
18:00-18:45 Optional Presentation: The Usage of Macintosh Equipment of Apple Company by
the staff of mass media organizations (Sergey Alexandrovich Samoletov,
Associate Professor, Ph.D., the Department of Newspapers production and design,
School of Journalism. (Computer Centre of the Faculty)
Thursday, 01 July 2004
10:00-11:30 Lecture: Communicative management and Audit (Dmitry Pavlovich Shishkin,
Ph.D., Associate Professor of the Theory of Communications Department,
St.Petersburg State University) (room )
11:30-12:00 Coffee / Tea Break
12:00-13:30 Lecture; The characteristic features of mass media law regulations (Andrey
Valer'evich Vorob'ev, Deputy Chief of Information Regulation Office, City
Administration of St.Petersburg (room )
13:30-14:30 Lunch
14:30-16:00 Lecture: Mass Media Top Manager: the special role of an editor-in-chief and of a
producer (S.A.Pochin) (room )
16:00-16:30 Break
16:30-18:00 Lecture: Advertising Management in Mass Media (S.A.Pochin) (room )
Friday, 02 July 2004
10:00-11:30 Meeting: News in Modern TV: management characteristic features (Anton
Nikolaevich Gubankov, the chief of Information Service of St.Petersburg TV and
Radio Company) (room )
11:30-12:00 Coffee/Tea Break
12:00-13:30 Meeting: the characteristic features of commercial radio-station management and
marketing (Oleg Konstantinovich Rudnov, The General Director of Radio
"Baltica" (room )
13:30-14:30 Lunch
14:30 Visit to the Information and Analytical Agency of Journalism Investigations of
Andrey Konstantinov (Ulitsa Zodchego Rossi, 1/3, Entrance 6). Meeting with
Director Andrey Dmitrievich Konstantinov, Deputy Director Andrey Anatolievich
Potapenko and other staff members is starting at 15:30
Saturday, 03 July 2004
10:00-11:30 Training: The objective market. Choosing of the segment, product positioning,
creating a unique sale/trade offering (Vladislav Vsevolodovich Sinalnitsky, the
President of the Inter-regional Media Consulting Centre) room
11:30-12:00 Coffee/ Tea Break
12:00-13:30 The continuation of the training (V.V. Sinalnitsky) room
13:30-14:30 Lunch
14:30-16:00 The end of the training (V.V.Sinalnitsky)
16:00-16:15 Break
16:15-17:45 Training: Conflict energy of the editorial staff and advertising department
(Arkady Nikolayevich Vorotilin, the councilor of Inter-regional Media Consulting
Centre) room
Sunday, 4 July 2004
12:00-17:00 Visit to the State Hermitage Museum (Dvortsovaya Nab. 34). Beginning of
excursion at 12:15.
Monday, 5 July 2004
10:00-11:30 Lecture: Economics of Media (Alexander Alexandrevich Jurkov, Ph.D. Associate
Professor, Chair, Modern periodical Press Department, School of Journalism,
St.Petersburg State University).
11:30-12:00 Coffee/Tea Break
12:00-13:30 Lecture: Peculiarities of Informational Business (A.A. Jurkov).
13:30-14:30 Lunch
14:30 Visit to the News Agency "ROSBALT" (Konnogvardeysky Boulevard, 27).
Meeting at the News Agensy will start at 15:30.
17:30 Visit to the Press Service of the Mariinsky Theatre (Teatralnaya Square. Entrance
12). Meeting with Chief Editor Oksana Tokranova.
19:00 "La Bogemia" 4 acts Opera, Music by Jakomo Puchiny, Conductor Michail
Agrest. Libretto by J.Jabosy and L.Illiky. Perfomed in the Italian language.
Duration - 2 hours 25 minutes.
Tuesday, 6 July 2004
10:00-11:30 Lecture: Use of New Informational Technologies in Media; search of information,
making of sites, electronic commerce, protection of information (Pavel Pavlovich
Zhitnuk, Director of Internet Department of Rosbalt News Agency).
11:30-12:00 Coffee/Tea Break
12:00-13:30 Lecture: Actual problems of distribution of printed production (Michail
Victorovich Matasov, "Moscow News" Publishing House, Distribution Director).
13:30-14:30 Lunch
14:30 Visit to Holding RIA "Leningrad" - "Pronto-Petersburg" (A. Nevskiy Street, 9).
Meeting with Director General of RIA "Leningrad" - Ltd.Co "Pronto-
Petersburg", Editor-in-Chief of newspaper "Economica i Vremya" Alexander
Ivanovich Evseev will start at 15:30.
Wednesday, 7 July 2004
10:00-11:30 Lecture: Internet-Newspaper: component of success on the example of work of
project "Fontanka.Ru" (Andrey Anatolievich Potapenko, Deputy of Director of
Agency of Journalism Investigations). Computer Center.
11:30-12:00 Coffee/Tea Break
12:00-13:30 Lecture: Informational systems in Management (Alexander Polonsky, Chief of
Department of nets of Informational technologies of Research Institute Ltd.Coy
"Electromera", Ph.D.). Computer Center.
13:30-14:30 Lunch
14:30-16:00 Round Table: Modern Management and Marketing in Media: Russian and
International Experience (Dmitry A. Ruschin, Ph.D., Associate Professor,
Director, International Summer Journalism School, Alexander A. Jurkov, Ph.D.,
Chair, Modern Periodical Press Department School of Journalism, St.Petersburg
State University).
16:00-16:15 Break
16:15-17:00 Closing Session and Evaluation. Presenting of the Certificates, Copies of Summer
School Video Film and Group Photograph (Dr. Marina A. Shishkina, President of
Russian PR Association, Dean, School of Journalism, Nina G. Boykova, Ph.D.,
Associate Professor, Director of Mass Media Center; Dmitry A. Ruschin, Ph.D.,
Associate Professor, Director, International Summer Journalism School, Tatyana
V. Vasilyeva, Ph.D., Associate Professor, Deputy Director, Mass Media Center).
Room 303.
17:00-18:00 Farewell Drink. Summer School Video Film Review.
Classes of International Summer Journalism School will be conducted at the
building of the School of Journalism at St.Petersburg State University (1 Line
Vasilyevsky Ostrov, 26. St.Petersburg, Russia. Metro (Subway) Station
"Vasileostrovskaya").
Dmitry A. Ruschin, Ph.D., Associate Professor, Director of the International
Summer Journalism School in St.Petersburg.
E-mail: (ruschin /at/ DR2709.spb.edu)
Our Address:
Mass Media Center. School of Journalism. St.Petersburg State University
1 Liniya V.O. ? 26, office 606. St.Petersburg. 199004. Russia
E-mail: (mmc /at/ dr2709.spb.edu)
Internet: http://www.jf.pu.ru
Tel.: (7-812) 323-00-67.
Fax: (7-812) 321-01-72.
---
Dmitry A. Ruschin ((ruschin /at/ DR2709.spb.edu))
St.Petersburg State University
Thu, 20 May 104 23:47 +0300 MSK
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