[Commlist] New Book: Nation Branding in the Americas - Contested Politics and Identities

New Book: Nation Branding in the Americas - Contested Politics and 
Identities

By Efe Sevin (Towson University, USA), César Jiménez-Martínez (London 
School of Economics and Political Science, UK) and Pablo Miño 
(Universidad de Los Andes, Chile)

'Nation Branding in the Americas: Contested Politics and Identities' 
provides an overview of nation branding in the Americas, an often 
neglected continent(s) in debates about the creation, dissemination and 
management of national images.

Drawing on insights from promotional cultures, nationalism, geopolitics, 
media and communication, as well as their own research, the authors look 
at national promotion experiences in twelve countries - Canada, the 
United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, 
Brazil, Uruguay, Argentina and Chile - , examining how these cases 
relate to broader challenges and commonalities, such as the relationship 
between nation branding and stereotypes, invisibility, heritage or 
internal contradictions.

'Nation Branding in the Americas: Contested Politics and Identities' is 
an important contribution to the study of practices and concepts such as 
nation branding, public diplomacy, soft power, and strategic 
communication. It highlights the multifaceted nature of nation branding, 
and how this can be used to perpetuate local and global hierarchies, 
legitimize the agendas of specific governments, and discipline the 
inhabitants of a nation, but also become a venue for people to negotiate 
and communicate the kind of society they want to be. The book will 
therefore be of interest for undergraduate, postgraduate, and doctoral 
students specialized in marketing, media and communication, and 
international relations. It will also appeal to professionals in public 
diplomacy, strategic communication, public relations, and branding, 
offering a broad overview to the practice and discussion of national 
promotion in an increasingly contested and cacophonic global 
communication environment.

CONTENTS

Chapter 1:Nation Branding: A Contested Field for Contested Identities

Chapter 2: Branding Against Invisibility: Chile, Costa Rica, and Uruguay

Chapter 3:Branding Against Stereotypes: Argentina, Brazil and Colombia

Chapter 4: Branding the Past: Peru, Bolivia, Ecuador

Chapter 5: Branding For and Against the Hegemon: Mexico and Canada

Chapter 6: Branding Contradictions: The United States

Chapter 7: Conclusion: Of the Nation, For the Nation, Without the Nation

More information:

https://www.routledge.com/Nation-Branding-in-the-Americas-Contested-Politics-and-Identities/Sevin-Jimenez-MartInez-Mino/p/book/9780367539771 

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