[Commlist] New book: “To Know Is to Compare: Studying Social Media across Nations, Media, and Platforms”

We are excited to announce the publication of our book /To Know Is to 
Compare: Studying Social Media across Nations, Media, and 
Platforms/ (MIT Press, 2023). From the publisher’s site:

“Though diverse and fruitful, social media scholarship too often focuses 
on single platforms in single countries, disconnected from other media 
that people use. Mora Matassi and Pablo J. Boczkowski's alternative 
approach offers a framework based on the epistemological principle that 
everything we know emerges from comparing two or more entities. Drawing 
on a wealth of real-life cases, Matassi and Boczkowski examine key 
aspects of social media from three comparative dimensions (nations, 
media, and platforms) and two topics (history and language) to propose a 
blueprint that encourages researchers and lay readers alike to think 
about social media from new perspectives.

Matassi and Boczkowski illustrate their theoretical points with examples 
that link multiple media, illuminate an array of platforms, cover 
different countries and eras, and address various languages and both 
textual and non-textual signifiers. The result is an original conceptual 
account that allows for the study of social media in ways that are 
global, de-westernized, transmedia, and multiplatform. In addition, the 
authors review the major texts that use a comparative treatment and 
suggest topics, theories, and methods for engaging in comparative 
studies in the future.”

You can learn more about the book here:
https://mitpress.mit.edu/9780262545938/to-know-is-to-compare/ 
<https://mitpress.mit.edu/9780262545938/to-know-is-to-compare/>

Are you an instructor or book reviewer? Contact (raldrich /at/ mit.edu) 
<mailto:(raldrich /at/ mit.edu)> to inquire about review copies.


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