[Commlist] New book: Reading Bestsellers

We are pleased to share with you the publication details of our 
minigraph which is */free/* to download for a limited period of time.

/What do readers think about bestselling fiction?  How do influencers 
working within online book cultures understand their labour? Why do Gen 
Z readers prefer ethical connection within a postdigital mediascape?/

/
/

*Available to download for free 13-27 April 2023!*

Danielle Fuller & DeNel Rehberg Sedo /Reading Bestsellers: 
Recommendation Culture and the Multimodal Reader 
<https://www.cambridge.org/core/elements/abs/reading-bestsellers/8C6D9254C5B8C6DD87714DE3A98CEA77>/ (CUP 
Elements in Publishing and Book Culture, 2023).

DOI: https://doi.org/10.1017/9781108891042 
<https://doi.org/10.1017/9781108891042>

/Also available via Cambridge Core. Print publication: 27 April 2023/

/
/

The analysis we offer in /Reading Bestsellers/ is the result of 
interdisciplinary research methods that combined traditional forms of 
investigation such as interviews with Bookstagrammers and BookTubers, 
and questionnaires with readers, with an innovative two-month 
asynchronous discussion with young adults across 5 continents inside a 
private Instagram space.The Element can thus be understood as a case 
study for media and cultural studies researchers as well as a 
snapshot-in-time of readers’ habits and practices. We believe that it is 
an accessible resource for undergraduate students in courses which 
engage with online recommendation cultures, transmedia practices, social 
media & influencers, and/or print media.


If you use it in your research or teaching let us know - we'd love to 
hear from you! ((dfuller /at/ ualberta.ca) <mailto:(dfuller /at/ ualberta.ca)>; 
(denel.rehbergsedo /at/ msvu.ca) <mailto:(denel.rehbergsedo /at/ msvu.ca)>)

Abstract:

Readers are essential agents in the production of bestsellers but 
bestsellers are not essential to readers’ leisure pursuits. The starting 
point in this Element is readers’ opinions about and their uses of 
bestselling fiction in English. Readers’ relationships with bestsellers 
bring into view their practices of book selection, and their navigation 
of book recommendation culture. Based on three years of original 
research (2019-2021), including a quantitative survey with readers, 
interviews with social media influencers, and qualitative work with 
international Gen Z readers in a private Instagram chat space, we 
highlight three core actions contemporary multimodal readers make– 
choosing, connecting, and responding– in a transmedia era where on- and 
offline media practices co-exist. The contemporary multimodal reader, or 
the MMR^3 , we argue, illustrates the pervasiveness of recommendation 
culture, reliance on trusted others, and an ethic of responsiveness.


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