[Commlist] New publication: Achieving Viability for Public Service Media in Challenging Settings

On behalf of  the CAMRI Policy Briefs Series Editorial Board this is a 
first request for a new publication announcement on the commlist mailing 
list. Please could you forward the text below I am sending on behalf of 
the authors and the series board.


Achieving Viability for Public Service Media in Challenging Settings

A Holistic Approach

James Deane, Pierre François Docquir, Winston Mano, Tarik Sabry, Naomi Sakr


In the face of challenges posed by a shifting digital media landscape, 
an array of international bodies continue to endorse public service 
media (PSM) as an essential component of democratisation. Yet how can 
PSM achieve viability in settings where models of media independence and 
credibility are unfamiliar or rejected by political leaders? The answer 
lies in a holistic approach that is neither media-centric nor defeatist 
about PSM’s place in a landscape marked by younger generations’ 
widespread preference for social media platforms. There are more ways of 
working towards PSM than are often recognised. Wide-ranging research 
from media NGOs and academics demonstrates the potential of diverse, 
incremental approaches to embedding the values and mechanisms of PSM. 
These are as likely to involve regulatory and licensing institutions, 
unions of media practitioners, audiences, advocacy groups or social 
media platforms as content producers themselves. This Policy Brief 
considers the issues, research and policy options around achieving 
viability for PSM. It concludes with six recommendations that are 
relevant to policymakers, practitioners and media studies specialists.


The Authors

James Deane is Director of Policy and Research at BBC Media Action, the 
BBC’s international development charity, which he joined in 2007 after 
20 years working at Panos on public debate and journalism in developing 
countries.

Pierre Francois Docquir is Head of Media Freedom at the UKbased 
organisation ARTICLE 19, which he joined in 2015 after serving as 
vice-president of the Conseil supérieur de l’audiovisuel in Belgium. He 
holds a PhD in law.

Winston Mano is a Reader and Director of the Africa Media Centre at the 
University of Westminster, course leader of the MA in Media and 
Development and principal editor of the Journal of African Media Studies.

Tarik Sabry is Reader in Media and Communication Theory at the 
University of Westminster and co-editor, with Joe Khalil, of Culture, 
Time and Publics in the Arab World (2019).

Naomi Sakr is Professor of Media Policy at the University of Westminster 
and author of several studies on public interest media in Arab 
countries, including for UNESCO and the EU.


Open Access

PDF, ePub and kindle versions available free from 
uwestminsterpress.co.uk/site books:

PDF 978-1-912656-51-6

ePub 978-1-912656-52-3

Kindle 978-1-912656-53-0

DOI: 10.16997/book41


Format  32 pages 229 x 152mm


Subject

Communication Studies | Political Economy | Television, Radio and Social 
Media

| Media Industries


Published open access by the University of Westminster Press

https//www.uwestminsterpress.co.uk/site/books/10.16997/book41

Published 4 March 2020


This book is published in the CAMRI Policy Briefs Series

https://www.uwestminsterpress.co.uk/site/books/series/camri-policy-briefs


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