[Commlist] New book: Lessons from Trump's Political Communication. How to Dominate the Media Environment

New book out:

LESSONS FROM TRUMP’S POLITICAL COMMUNICATION. HOW TO DOMINATE THE MEDIA 
ENVIRONMENT by Marco Morini

Available from https://www.palgrave.com/gp/book/9783030390099

*About the book:*

This book explores Donald Trump’s political communication as a candidate 
and in the first two years in office. The 45th US President is 
dominating the media system and 'building the agenda' through the 
combined action of five strategies. He disintermediates his 
communication and manufactures a permanent campaign climate based on 
strong and inflammatory language to attract a constant and decisive 
media coverage. In disarticulating old-style political rhetoric, he 
privileges emotions over contents, slogans above thought. Trump’s jokes, 
mockeries and distinct rhetoric – showing similarities to rhetorical 
strategies of Nazis during the 1930s – help him impersonate the populist 
‘everyday man’ who fights against the elites. His dominance of the news 
cycle also reflects a desire for higher TV ratings and Web traffic 
numbers. Essentially, Trump has critically exploited the media’s news 
logics and taken advantage of the American public's lack of trust in 
journalism.

*Contents:*

Introduction

Chapter 1: Disintermediator-in-Chief

Chapter 2: The Permanent Campaigner

Chapter 3: The Clowning Performer

Chapter 4: The Fascist Rhetor, the Incendiary Populist

Chapter 5: Exploiting the Media Ecosystem

**

*About the author*

*Marco Morini* is Assistant Professor in Political Science at the 
University of Rome “La Sapienza”, Italy. Previously, he was Jean Monnet 
Fellow at the Robert Schuman Centre at the European University 
Institute, Assistant Professor in Political Science at the International 
University of Sarajevo, and Post-Doctoral Research Fellow in Sociology 
at Macquarie University. His main research interests are political 
communication, comparative politics, and US Politics.

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