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[eccr] DATAMONITOR REPORT : T-COMMERCE - KEY OF DIGITAL FUTURE
Tue Sep 03 22:33:52 GMT 2002
DATAMONITOR REPORT : T-COMMERCE - KEY OF DIGITAL FUTURE
August 23, 2002 -- advanced television -- A new report by independent market
analysts Datamonitor (DTM.L) argues that iTV retail and iTV branding will
become important elements of digital operator and broadcaster strategies, as
these groups exploit links across an increasingly broad range of programming
and interactive services. The report, iTV branding and retail - Business
model and service development to 2006, recommends that for most product and
service types, branding-focused strategies will be more appropriate than iTV
based retail, with the result that the TV will remain primarily a
brand-building environment...
Read the story
http://www.advanced-television.com/pages/pagesb/newsarchive2/Aug19_27.html#i
TVretail
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