[ecrea] Vacancy at University of Salzburg - Professor of Audience Studies

Full Professor of Audience Studies, Department of Communication, 
Paris-Lodron University of Salzburg

The university wishes to appoint a full professor of audience studies 
with a specialisation in content and usage research in the Department of 
Communication commencing at the earliest October 1st, 2018. The closing 
date for applications is 31.05.2017.

At the Department of Communication, audience research is understood as 
an integrative field of research, comprising the content of media, the 
uses of communication as well as the appropriation and sense-making of a 
variety of communication content and platforms by individuals and groups 
in their everyday life. Audience studies at the department are anchored 
in the tradition of an inclusive perspective incorporating content, 
production contexts, media reception and in particular media 
appropriation. Right now, active participation and new forms of usage in 
the context of online communication are particularly challenging, and 
therefore of special interest for the position. Audience research with a 
special focus on content, usage and appropriation, pays attention to a 
variety of phenomena as digitalization and media convergence as ongoing 
processes driven by technical innovations, affecting culture and 
society. Such dynamics blur the former boundaries between different 
media and lead to their integration in everyday life.

To the future professor of audience studies, such timely processes will 
be central in her/his research. The successful applicant will pay 
special attention to the contemporary creative and participatory 
practices in new media environments in her/his theoretical as well as 
empirical research endeavours. A holistic perspective on media content 
and media driven communication practices overcomes the boundaries 
between reception and audience studies and integrates these with content 
focussed approaches.

At the communication department of the University of Salzburg, audience 
studies, focussing on content and usage research, has a distinct 
tradition of social engagement. It centres on the subjective meanings 
attributed to media by individuals and groups in their everyday 
practices in the context of socialisation processes. Such an integrative 
approach requires a strong inter- and transdisciplinary perspective.
The successful candidate’s area of expertise will include a strong 
record in research using both quantitative and qualitative methods of 
empirical research (multi-level analyses and combined method designs). A 
profound knowledge of Austrian and European media landscapes is desirable.

Preconditions for Employemt:
1. A PhD or comparable doctorate in media and communication;
2. Further qualification at the post-doctorate level (“Habilitation” or 
its equivalent);
3. a record of academic excellence;
4. practical experiences with and a strong commitment to innovative 
teaching methods;
5. involvement with the international community of communication scholars.

Expectations:
1. Aptitude to chair the audience research unit in the department of 
communication and to actively seek cooperation with its other units;
2. coordination of the unit‘s activities, initiating and implementing 
interdepartmental as well as international co-operations;
3. willingness to work interdisciplinary and link up with respective 
colleagues;
4. readiness and aptitude for taking on leadership positions;
5. active involvement in cooperative research and teaching programmes at 
the University of Salzburg;
6. experiences in modern science management;
7. readiness to serve as a member on the University boards and actively 
participate in academic self-administration;
8. willingness and ability to teach courses and conduct exams in German 
as well as in English.
9. communicative and social skills.

The position is permanent and full time following by-law UG 2002 and the 
Employee Act of Austria. The payment will be according to collective 
agreement for university employees of the group A1, with a minimum 
salary of € 4.891,10 before tax (14 annual payments).

The University of Salzburg is committed to increasing the share of women 
in research and teaching positions and therefore explicitly encourages 
female candidates to apply. In the event of equal qualifications, 
preference will be given to women. Disabled candidates or people with 
chronic illnesses with the required qualifications are explicitly 
invited to submit their applications.

Travel and accommodation expenses arising from this application and any 
potential visit cannot be reimbursed.

Applications, including the standard documents (curriculum vitae, list 
of publications, teaching record, teaching evaluation, research projects 
and other relevant activities), as well as a description of the future 
research and teaching concepts should be addressed to the Rector of the 
Paris Lodron University of Salzburg, Univ.-Prof. Dr. Heinrich 
Schmidinger and sent by email to (bewerbung /at/ sbg.ac.at). Applications must 
be received by May 31, 2017.

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