[Commlist] Call for Papers: The International Conference on Advertising Research 2026 (ICAR2026)

*Call for Papers: The International Conference on Advertising Research 
2026 (ICAR2026)*

The School of Communication at Hong Kong Baptist University is 
organizing the International Conference on Advertising Research (ICAR2026).
Date: April 28-30, 2026
Mode: on-site
Abstract submission deadline: February 22, 2026
Website for conference and submission information: 
https://projects-coms.hkbu.edu.hk/icar2026/ 
<https://projects-coms.hkbu.edu.hk/icar2026/>
Enquiries: (ad_conf /at/ hkbu.edu.hk) <mailto:(ad_conf /at/ hkbu.edu.hk)>


*Call for Papers: The International Conference on Advertising Research 
2026 (ICAR2026) - Advertising and Advertising Research in the Digital Era.*

The International Conference on Advertising Research 2026 (ICAR2026), to 
be held April 28-30, 2026 in Hong Kong, hosted by the School of 
Communication, Hong Kong Baptist University, invites the submission of 
abstracts. We welcome abstracts of 750-1,000 words (including title, 
keywords, and references) for papers related to advertising research and 
practice addressing the conference theme. The submission deadline is 
*February 22, 2026 at 23:59 Hong Kong Time*.

We are also planning to formally establish the *Asia Pacific Advertising 
Academy* as an academic association dedicated to promoting scholarly 
exchange and research in the region. Advertising-acting as a powerful 
bridge connecting brands, cultures, and diverse societies, particularly 
within the culturally rich Asian context-is a major engine of economic 
growth and a facilitator of cross-cultural understanding. In the digital 
era, Asian advertising faces a dual transformation: digital technologies 
(AI, big data, social media) are reshaping creative paradigms, 
communication channels, and consumer engagement models; meanwhile, 
cultural diversity, market variations, and evolving ethical expectations 
introduce unique challenges to cross-border communication. We welcome 
presentations from scholars and practitioners examining the ongoing 
development of advertising in the digital age.

How to integrate digital innovation with cultural sensitivity to avoid 
misinterpretation across borders? How to regulate emerging cross-border 
advertising formats while safeguarding consumer rights and cultural 
authenticity? And how to leverage digital tools to amplify Asian 
cultural values and build inclusive, cross-cultural communication in 
advertising? These questions have become critical for scholars, 
practitioners, and policymakers committed to advancing Asian advertising 
in the global digital landscape. Against this backdrop, we select 
"Advertising and advertising research in the digital era" as the core 
theme, aiming to explore the multifaceted evolution of Asian Pacific 
advertising-where cultural integration and digital innovation converge.


*Suggested topics:*

* Social Media Advertising
* Influencer and Virtual Humans Marketing
* Advertising Creativity
* Advertising and Society
* Advertising Regulation
* Cross-Cultural Advertising
* Advertising Ethics
* Branding
* Consumer Engagement
* Advertising Education
* Big Data and Advertising Research


*Guidelines for Submission*

We invite abstracts of 750-1,000 words (including title, keywords, and 
references).
Abstracts should include:

* Introduction and purpose of the study
* Research objectives or hypotheses
* Methodology (including data sources, rationale, and sample)
* Results and conclusions
* Practical and social implications

Please provide 3-5 keywords that reflect your study. Use APA style 
(latest edition).
Abstracts must be submitted anonymously, with identifying information 
(paper title, author name(s), academic affiliation(s), and email 
address(es)) included on a separate cover page. A list of references is 
optional and will be included in the word count.

*Submission website information:* 
https://projects-coms.hkbu.edu.hk/icar2026/ 
<https://projects-coms.hkbu.edu.hk/icar2026/>


*Deadlines and Important Dates*

Submission deadline: February 22, 2026 (23:59 Hong Kong Time)
Notification of acceptance (after peer review): On or before March 20, 2026


*Enquiries*

For any questions regarding abstract submission or conference 
arrangements, please contact the conference organizing committee at: 
(ad_conf /at/ hkbu.edu.hk) <mailto:(ad_conf /at/ hkbu.edu.hk)>


*Acknowledgement*

The ICAR2026 conference was funded by Hong Kong Baptist University, 
Research Committee, International Activities Programme 2025/26

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