[Commlist] CFP Business communication and marketing | IROCAMM, International Review of Communication and Marketing Mix

Business communication and marketing

Submission deadline: Full papers must be submitted before June 31st, 
2019, to be peer-reviewed.

Publication: September 2019

Editor: Gloria Jiménez-Marín (University of Seville, Spain). 
(info /at/ irocamm.com) <mailto:(info /at/ irocamm.com)>


You are invited to submit papers to the 2019 issue of the /International 
Review of Communication and Marketing Mix/, /IROCAMM/, on Business 
Communication and Marketing.

Companies are constantly placing efforts on correctly communicating 
about their products, services and activities, not only to sell, but 
also to function. This concern arises the need of knowledge from a 
variety of theoretical, empirical and applied perspectives, about a wide 
range of topics within the field of studies on commercial communication 
and its relationship with the rest of the marketing mix variables: 
price, product and distribution. Therefore, each of the fields of 
communication within a business, as a variable of the marketing mix and 
its respective influences or consequences, such as commercial 
advertising and public relations of commercial companies, become of 
extreme importance for the business strategy. Price and distribution 
variables themselves, always from the point of view of their influence 
on communication, are also part of this strategic branch of study.

The aim is to publish papers relevant to business and commercial 
communication with methodological rigor and research results. Topics of 
interest include:

-     commercial advertising

-     market research

-     corporate communication

-     public relations

-     commercial distribution

-     product design and sales

-     pricing policy

-     sponsorship

We welcome original submissions: articles, essays and book reviews. 
Further information on submission structure and instructions is 
available at: https://irocamm.com/authors/


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