[ecrea] Call for Papers for the 2017 EUPRERA conference

Call for Papers for the 2017 EUPRERA conference

12 – 14 October 2017, London

Hosted by the University of the Arts, the conference welcomes 
submissions on its theme of Public Relations and the Power of 
Creativity: Strategic opportunities, innovation and critical challenges. 
 Deadline for abstracts and panel proposals is February 24, 2017. 
(Visit www.euprera.org <http://www.euprera.org> for full submission 
details and conference information.)

Creativity is the development and use of imagination to solve current 
challenges or create innovative ideas for the future.  The complexity 
and challenges of the contemporary world arguably require increasing 
levels of creativity and innovation to manage the disruptive forces at 
work and build a prosperous and sustainable global society.

Public relations, however, is often seen as the discipline that 
amplifies creative ideas developed by other sectors. This is changing. 
With the blurring of lines among creative industries, organizations are 
increasingly turning to PR to generate the ‘big ideas’ at the heart of 
effective communication. Moreover, as technology and software start-ups 
reorient economic models around the ‘sharing economy’, working patterns 
and organizational–public relationships are being reengineered. 
Communication is central to the effective management of this new economy.

The world in the 21st Century, then, should have public relations at its 
heart at both strategic and tactical levels. PR should be about finding 
and developing authentic stories with vibrancy and emotion; using 
visual, spatial and multi-media opportunities to communicate; all while 
remaining agile enough to engage with stakeholders, tell corporate or 
brand stories and respond immediately to emerging threats or opportunities.

Original research is requested on one or more of the listed tracks.

Track 1 – Creative Strategies:  Opportunities for PR

Track 2 – Media Innovations:  PR’s Visual and Spatial Dimensions

Track 3 - ‘Creative with the Truth’:
Critical and Cultural Perspectives

Track 4 – Media Convergence, Boundary-Drawing and World-Making

Track 5 – Embedding Creativity in PR Teaching and Curriculum

Track 6 – Current Research in PR and Strategic Communication (Open Track)

In the spirit of the conference theme, in addition to research papers, 
contributions are also encouraged that make use of creative or 
innovative formats.  These could include, but are not limited to, 
research artefacts, film or multi-media platforms.


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