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[Commlist] CFP: APPRREN 2027 Online Conference hosted by RMIT
Mon Oct 26 13:33:47 GMT 2026
RMIT is hosting the Asia-Pacific Public Relations and Education Network
Conference in 2027. The conference is being held online on 18 February
2027 and is free to attend. *Abstract submissions are open now and close
on 6 November 2026.*
You can go to our conference website for more information and to submit:
https://sites.google.com/view/apprren2027/call-for-submissions
Any questions, please contact Dr Damien O’Meara
((Damien.omeara /at/ rmit.edu.au)) or Dr David Micallef
((david.micallef /at/ rmit.edu.au)).
+++
CFP: Networks of Influence: Public Relations, Culture and Intermediaries
across the Asia-Pacific
APPRREN 2027 explores how influence is created, negotiated and contested
across the Asia-Pacific. It examines how public relations can engage
influential voices not only as communication channels, but also as
publics, partners, advocates and sources of strategic insight.
Submissions are invited from researchers, educators and practitioners
examining influence within public relations across the Asia-Pacific.
Contributions may draw on theory, empirical research, teaching
innovation, case studies or professional practice. Submissions may
address one or more of the following themes:
+
Opinion leaders, creators and intermediaries – Examines the
actors who cultivate audiences, shape opinion and mediate
relationships between organisations and publics. Topics
include digital creators (including virtual and digital
avatars), journalists, experts, activists, employees,
political and religious leaders, community representatives
and other influential intermediaries.
+
Influencers as publics and representatives – Considers
influential actors as stakeholders, advocates and sources of
public insight rather than simply communication channels.
Topics include two-way symmetrical communication,
organisational listening, co-creation, consultation,
advocacy and the use of influencers in crisis communication.
Critical perspectives on influence, power, legitimacy,
ethics and whose voices are amplified or marginalised are
also welcome.
+
Measuring the value of influence – Explores approaches to
evaluating influence beyond reach, impressions and
engagement, including trust, relationships, credibility,
behavioural outcomes and public value.
+
Non-digital influence – Examines the enduring role of
interpersonal communication, face-to-face engagement,
community and professional networks, traditional media,
cultural authority, word of mouth and other locally embedded
forms of influence.
+
Community voices and grassroots influence – Explores how
influence emerges through communities, social movements,
local networks and collective action. Topics include
community engagement, advocacy, activism, participatory
public relations, social licence and civic participation.
+
Educating for influence – Focuses on preparing future
practitioners and developing the capability of the current
workforce to operate ethically within complex influence
environments. Topics include curriculum design, creator and
stakeholder engagement, cultural competence, platform
literacy, ethics, measurement and work-integrated learning.
+
AI, algorithms and mediated influence – Examines how
artificial intelligence and algorithmic systems are
reshaping influence in public relations. Topics include
generative AI, algorithmic curation, AI-assisted
communication, synthetic media, platform governance,
transparency, trust and ethics.
***
*
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