[Commlist] Fwd: CFP: Academy of Marketing 2027 conference

Edinburgh Napier University is delighted to host the Academy of 
Marketing 2027 Conference at our beautiful Craiglockhart Campus in 
Edinburgh, Scotland.

We are welcome innovative research paper submissions from across the 
marketing community. The conference will bring together hundreds of 
international academics to share their research, exchange ideas, and 
engage in stimulating discussions on the future of marketing. Beyond the 
academic programme, delegates will enjoy memorable social events at 
renowned Edinburgh venues, with stunning views of iconic landmarks 
including Edinburgh Castle and Calton Hill.

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Conference: 7–9 July 2027
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Doctoral Colloquium: 6 July 2027
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Paper submission deadline: 11 January 2027
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For further information and the full Call for Papers, please visit:
https://academyofmarketing.org/am2027-conference/

Academy of Marketing 2027 Organising Committee contact: 
(am27conf /at/ napier.ac.uk)

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A Call For Innovation
6th-9th July, 2027
Craiglockhart Campus, Edinburgh

Conference contact email: (am27conf /at/ napier.ac.uk)

DEADLINE FOR SUBMISSIONS: 11 JANUARY 2027


Host Institution and Venue

Edinburgh Napier University is delighted to host the 2027 Academy of 
Marketing Conference at the beautiful Craiglockhart campus.

Edinburgh Napier University is a modern university with an established 
profile in applied, interdisciplinary research and strong links to 
industry and the public sector. The Business School achieved AACSB 
accreditation in 2023, reflecting sustained development in research, 
teaching, and internationalisation. Research at Napier is characterised 
by an emphasis on impact, with recognised strengths in areas such as 
digital marketing, innovation, and sustainability. The Business School 
is based at Craiglockhart Campus, a site of historical significance as a 
former First World War military hospital, later associated with figures 
such as Wilfred Owen and Siegfried Sassoon.


The 2027 Academy of Marketing conference will be set in the historic and 
globally renowned city of Edinburgh. From exploring iconic landmarks 
such as Royal Mile and Calton Hill to enjoying the city’s thriving food 
and arts scene, AM members are invited to immerse themselves in 
everything Edinburgh has to offer. Our social events will invite 
delegates to renowned and unforgettable venues overlooking the 
picturesque sights of Edinburgh Castle and Arthur’s Seat.

Conference Dates

The Doctoral Colloquium will take place on Tuesday 6th July, and the 
Main Conference will run from Wednesday 7th July to Friday 9th July 2027.

Conference Theme: A Call for Innovation

The Academy of Marketing conference has visited Scotland’s capital only 
once before, in 1980. That year’s theme, “Marketing into the ’80s”, set 
the scene for a decade of innovation and transformation in the field. It 
was a fitting choice for Edinburgh – a city long associated with 
enterprise and invention.

Building on that legacy, we are proud to announce our 2027 theme: “A 
Call for Innovation”. With a nod to Edinburgh’s history as the 
birthplace of pioneering figures such as Alexander Graham Bell, the 
theme both evokes a ‘call’ to action and looks ahead to the next era of 
marketing thought and practice. The conference will celebrate the 
Academy of Marketing’s longstanding tradition of advancing innovative 
methods, theories, contexts, and approaches, at a time when the pace and 
scope of innovation continue to expand.

Conference Team

Conference Chair - Dr Jamie Thompson

Jamie Thompson is Associate Professor in Marketing at Edinburgh Napier 
University. He is the Research Lead for the Marketing Group. His 
research focuses on innovative research methods and the impact of 
emerging technology on consumer behaviour. He has successfully led on a 
number of funded projects from funders such as The Marketing Trust and 
the BA Leverhulme and has published in Tourism Management, Annals of 
Tourism Research, Journal of Business Research, and Psychology & 
Marketing among others. Jamie is a Senior Fellow of the Higher Education 
Academy and Programme Leader for Marketing with Digital Media. Jamie has 
been an active member of the Academy of Marketing since 2020 and is a 
serving member of the Academy of Marketing Research Committee.

Conference Co-Chair - Professor Anna Watson

Anna Watson is Professor of Marketing and Head of the Marketing Subject 
Group at Edinburgh Napier University. She is also an Associate Research 
Fellow at the Centre for Research in Economics and Management (CREM) and 
Visiting Professor at University of Rennes. Her research explores 
various facets of franchise management, entrepreneurship, sustainability 
and innovation. Professor Watson is a member of the Editorial Board of 
International Small Business Journal, and is President of the 
International Society of Franchising. She has collaborated with 
academics worldwide and published widely in leading peer-reviewed journals.

Doctoral Colloquium Co-Chairs

Dr Kat Rezai
Kat Rezai is a Lecturer in Marketing at Edinburgh Napier University. 
Kat’s research interests are within consumer research, social media, 
marketing ethics and feminist marketing. Her recent work involves 
co-creating social media literacy workshops for teenage girls, which 
aims to educate, empower and enhance their wellbeing when using social 
media apps. Kat has experience working with a range of Community 
Interest Groups and charities to help empower vulnerable consumers. Kat 
is a huge fan of stand-up comedy, so much so, that she involves it as 
part of her research, teaching & public engagement work. Kat has 
performed her research at Cabaret of Dangerous Ideas at Fringe festivals 
(Edinburgh, Belfast and Glasgow) since 2018 and has MC’d local and 
national events, which has led to a range of public engagement & 
research impact projects.

Dr Fan Lu
Fan Lu is a Lecturer in Marketing at The Business School, Edinburgh 
Napier University. Her research focuses on omnichannel operations and 
marketing, exploring how physical and digital retail channels can be 
integrated to create seamless customer experiences in the era of Retail 
4.0. With industry experience in the retail sector, she has led a 
project funded by Innovation UK-funded Knowledge Transfer Partnerships 
(KTPs), fostering collaboration between academia and industry


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