[Commlist] New book: From Koreanness to K-ness: Contemporary Korean Culture and Society

// 
<https://www.routledge.com/From-Koreanness-to-K-ness-Contemporary-Korean-Culture-and-Society/Lee/p/book/9781041015376>/From 
Koreanness to K-ness: Contemporary Korean Culture and 
Society/ (Routledge) 
<https://www.routledge.com/From-Koreanness-to-K-ness-Contemporary-Korean-Culture-and-Society/Lee/p/book/9781041015376>//aims 
to conceptualise ‘K-ness’ as a new way of understanding the underlying 
characteristics that shape the semiotic, cultural, and sociological 
representations of contemporary Korean culture and society.

The global popularity of Korean cultural content has sparked extensive 
interest in various facets of the Korean language, culture, and society. 
These recent changes present a unique opportunity to reassess and 
reshape our approach to the theorisation of ‘Koreanness’ as a strong 
national identity significantly influenced by Confucian values, 
patriarchy, and patriotism. Indeed, a multitude of K-words – including 
the ever-popular domains of ‘K-pop’, ‘K-drama’ and ‘K-food’ – reflect 
the diverse but coherent manifestations of the new Koreanness, which 
often transcends the boundaries of tradition and history.

In this interdisciplinary edited volume, the contributors provide fresh 
insights into the new Koreanness that has been reshaped by the current 
international popularity of Korean popular culture, the emergence of new 
media, and the cross-cultural encounters in the more globalised 
environment. By exploring themes, topics, and theories linked to ongoing 
discussions and emerging trends, this book illuminates the 
multidimensional nature of ‘K-ness’.

Contents
Introduction: Koreanness in a World Saturated with K-Words
/Seryun Lee/
*PART I: Emerging Trends*
1 The Rise of the Korean Short Story Cycle /Yeonjak Soseol /as K-Literature
/Eun Jin Jeong/
2 From Korean Identity to K-Identity: Interpreting K-ness in Global 
Hallyu Exhibitions
/Sumi Kim/
3 Korean Cultural Identity in Contemporary Performance
/Veronika Veselková/
4 Reinterpreting and Representing Korean History and Historical Culture 
in Television Drama
/Rebecca Lewis/
**
*PART II: Korean Affects*
5 The Rise of Intimacy Experts in Korean Popular Culture and the 
Commercialization of Discourses of Healing and Happiness: Analyzing the 
‘Nation’s Mentor’ Dr. Eun-Young Oh and Related Media Cases
/Ji-Hyeon Kim and Yun-Hee Cho/
6 Is K-ness Korean-ness? BTS’ Challenge to Hegemonic Masculinity in Korea
/Lonnie Edge/
**
*PART III: Crafting Koreanness: Policies and Cultural Diplomacy*
7 Korean Wave and Public Policy: Examining the State’s Role in the 
Transnational Cultural Phenomenon
/Youngaah Koh/
8 Who is Korean?: (Re)imaging Korean Identity by the Overseas Koreans 
Foundation
/Mi Hyun Yoon/
**
*PART IV: The Shaping of New Koreanness from Cross-Cultural Perspectives*
9 How Korean is Korean Literature in Spain? Longitudinal Research on 
Availability and Presentation of Korean Literature in Translation
/Ester Torres-Simón/
10 Transculturing the Nine-Tailed Fox: How the SCP Wiki Globalizes 
Korean Folklore
/Dylan Motin and Yeowon Yoon/
11 From Consumers to Cultural Ambassadors: Exploring Sydney-Based K-Pop 
Cover Dancers’ Influence on Local Korean Wave Engagement
/Kathryn Phillips/
12 Translingual Trinkets of the Korean Wave: Deconstructing the 
Transnational Power of the Hybridity in K-Objects
/Loli Kim/
**
*PART V: The Disruptive Potential of Korean Culture*
13 Kim Eui-sung in Hong Kong’s Anti-ELAB Movement: Transnational 
Celebrity Activism and South Korean Soft Power
/Elaine Chung/
14 Transnational K-Pop Fandom and Global Citizenship
/Jeeheng Lee/
15 K-Pop Fandom Political Activism: Mobilizing Transnational Fan 
Communities for Social Change
/Heiwon Won/


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