[Commlist] new book: Public Discourse and the Fashion Industry

New Publication: Public Discourse and the Fashion Industry

This book investigates the transformation of fashion discourse as it 
moves from specialised fashion journalism to the general public media. 
Analysis of more than 2,000 media texts over 13 years shows systematic 
patterns relevant to scholars of fashion, organisational communication, 
discourse analysis, and media representation.

The study applies Lotman's semiosphere theory to fashion studies for the 
first time, alongside Foucault's theory of power relations and Barthes's 
semiology. It introduces Critical Discursive Matrix Analysis (CDMA), a 
methodological framework for examining how industry discourse operates 
across diverse media contexts.

Key findings include the "ventriloquist effect," in which industries 
appear to communicate in public media through external voices such as 
NGOs and activists; systematic transformation of discourse from 
desire-creation to problem-management; and patterns of "discursive 
exhaustion" that elucidate why awareness campaigns frequently fail to 
change behaviour.

The research demonstrates that peripheral discursive spaces become sites 
where industry narratives are shaped by non-industry actors, providing 
insights into contemporary corporate-society relations and 
organisational communication strategies.

Author: Natalia Berger, Inholland University of Applied Sciences 
Publisher: Taylor & Francis, 2026 ISBN 9781032829487
Available: 
https://www.taylorfrancis.com/books/mono/10.4324/9781003507086/public-discourse-fashion-industry-natalia-berger 
<https://www.taylorfrancis.com/books/mono/10.4324/9781003507086/public-discourse-fashion-industry-natalia-berger>
Contact: (natalia.berger /at/ inholland.nl) <mailto:(natalia.berger /at/ inholland.nl)>

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