[Commlist] Call for Chapters: The Routledge Handbook of Political Marketing and Management

Call for Chapters: The Routledge Handbook of Political Marketing and 
Management, edited by Jamie Gillies (St Thomas University, Canada), 
Jennifer Lees-Marshment (University of Dundee, UK) and Vincent Raynauld 
(Emerson College, US).

The handbook captures current evolutions in political markets, patterns 
of voter and organizational behaviour, public outreach and engagement, 
and the way marketing and management is used by politicians, advisors, 
parties, campaigns and governments around the world. It will cover both 
the use of management, communication, and marketing tools in politics 
and government.

Authors from any disciplinary background or unit are invited to submit a 
proposal, including political marketing, political management, 
communication and media studies, political science, public 
administration, leadership studies, psychology, policy, history, and 
sociology. No payments from authors are required.

We also welcome proposals from practitioners who have worked in politics 
or government and wish to share reflections on their experience of 
political marketing, communication, and political management.

Chapter proposal format

Please provide a proposal of your chapter of up to 1000 words, and 
include all of the following:
1.     Author details including institution/organisation and contact 
details.
2.     Chapter title
3.     Key focus of the chapter – what case study, example, election, 
government, party will you focus on?
4.     Political marketing or political management focus or principle – 
what aspects will you discuss in your chapter?
5.     Theories, principles and literature – what key theories, 
concepts, principles or literature will you utilise or propose?
6.     Methodology or experience – what methods or practical experience 
will you use/draw on to write the chapter?
7.     Recommendations for practice – what core lessons do you 
anticipate providing.

Authors should send their chapter proposal to Professor Jennifer 
Lees-Marshment at (jleesmarshment001 /at/ dundee.ac.uk) 
<mailto:(jleesmarshment001 /at/ dundee.ac.uk)> by 1 March 2026. Professor 
Lees-Marshment is also available if you have any questions about the 
handbook.

Here are other important deadlines:
- February 1, 2027: Authors submit first version of the chapter
- July 1, 2027: Authors submit the final version of their chapter.

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