[Commlist] New book: Global South Creator Cultures

Tugce Bidav (King's College London) and Smith Mehta (University of 
Groningen) are pleased to announce that the edited volume Global South 
Creator Cultures (Routledge, 2025) is out now.
The volume's description, contents, and a review excerpt follow below. 
Further details about the book are available here: 
https://www.routledge.com/Global-South-Creator-Cultures/Bidav-Mehta/p/book/9781032988047 
<https://www.routledge.com/Global-South-Creator-Cultures/Bidav-Mehta/p/book/9781032988047> 


**
/
/
/Global South Creator Cultures/ situates creator labour within the 
geographic specificities of nation-states and examines the working 
conditions of social media creators and the geographical challenges of 
their work, offering a four-part conceptual framework for studying 
creator cultures. Rather than placing creator cultures in the Global 
South against those in the Global North to produce a series of binaries, 
it prioritises expanding our frames of reference for studying creator 
labour. It does so by examining creator cultures in India, Turkey, 
Brazil, Chile, Pakistan, Nigeria, Hong Kong, and China through 
approaches from media, communication, and cultural studies, as well as 
internet, platform, and creator studies.

Rich with grounded subjective experiences of Global South creators, this 
collection is essential reading for students and academics of media, 
communication, and cultural studies, and appeals to anyone interested in 
understanding the complex relationship between nation-states, social 
media platforms, and creators.

**

"This book brings together a robust body of empirical work by scholars 
committed to making Global South creator cultures more visible, while at 
the same time unsettling dominant assumptions and pluralising narratives 
about the creator economy. Crucially, the collection advances a 
much-needed conceptual vocabulary that enriches ongoing debates and 
theoretical conversations, making it an invaluable resource for scholars 
and students alike." - Cheryll RuthSoriano, /Professor of 
Communication//, Department of Communications, De La Salle University 
(DLSU)./
/
/
/**/
/
/
CONTENTS

Introduction

/Tugce Bidav and Smith Mehta/

Chapter 1

Rural Creators, Digital Labour, and Platform Visibility in South India

/Srikanth Nayaka/

Chapter 2

The Relational Work of Turkish Youtubers: Negotiating Money and 
Affective Bonding with the Audience

/Elif Birced/

Chapter 3

Engagement Campaigns in Brazil: Digital Influencers and Visibility 
Labour on Instagram

/Issaaf Karhawi/

Chapter 4

Creators at Work: Navigating Dual Careers in the Chilean Platform Economy

/Karis K. Wilson and Arturo Arriagada/

Chapter 5

 From TV to Online Freelancing: Pakistani Creator Labour at the 
Intersection of Mass Media and Platform Cultures

/Elliot Montpellier/

Chapter 6

 From Fraught Politics to Influencer Ethics: Patriotism, Spirituality, 
and Survival in Nigerian Creator Cultures

/Jaana Serres/

Chapter 7

Feminist Activist-Creator Practices of Exposing: Navigating Gender Hate, 
Algorithmic Moderation, and State Regulation in Hong Kong

/Cecilia Ka Hei Wong/

Chapter 8

When Platform Becomes Landlords: Algorithmic Gentrification and the 
Structural Displacement of Kuaishou's /Jiazu /Creators

/Xiaoting Yu/

Conclusion

/Tugce Bidav and Smith Mehta/


---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ commlist.org)
URL: http://nicocarpentier.net
---------------