[Commlist] CFP Mediatization Conference 7, 2026

*Mediatization Conference 7, 2026/: //Mediatization and Artificial 
Intelligence: Values, Principles, and Practices of AI-zation?/*

*19-20 March, 2026
Hybrid: Lublin & Online *

Organizers: Institute of Social Communication and Media Science

Maria Curie-Skłodowska University in Lublin

Polish Communication Association, Mediatization Section

This year the keynote speech will be given by ProfessorMartin Johannes 
Riedl, *representing *School of Journalism and Media at the University 
of Tennessee, Knoxville: */Resuscitated at the deathbed? GenAI as 
challenge and opportunity for journalism/*

/For more information please visit the conference website: 
https://www.umcs.pl/en/ms-cfp.htm/

*Forms of participation*: personal and online; languages of the 
conference: English and Polish; conference site: Institute of Social 
Communication and Media Science, Maria Curie-Skłodowska University, 
Lublin, Głęboka Street 45.

Accompanying event: /Workshop: From data to interpretation: NLP 
techniques in digital discourse analysis /(onsite event).

*Important dates*:**

*Abstract submission: 20 January, 2026
*Abstract acceptance: 30 January, 2026

Conference program announcement – first draft: 6 February, 2026

*Conference fee*for the personal and online participation: PLN 200 
(PTKS/Polish Communication Association members: PLN 150; plus 60-100 PLN 
[for the Workshop participants, depending on their number);

The conference concept:

*//*

*/Mediatization and Artificial Intelligence: Values, Principles, and 
Practices of AI-zation?/*

**

/When observing the constant deepening of the mediatization process, one 
can ask/

/what comes after mediatization? Is this term still relevant or should 
we look/

/for an alternative, such as 'AI-zation', to describe and explain the/

/transformations driven by Large Language Models witnessed by people in/

/different fields and sectors of their private and public lives? These 
questions/

/concern the accelerators, obstacles and disruptors introduced by AI/

/technologies and the kinds of transformations or breakthroughs they 
bring about/

/when human dependency on media is considered. At the same time, we may 
feel/

/lost when trying to determine the principles that should organize the 
media and/

/AI worlds, and the values that they should reflect. In particular, 
discussions about/

/the AI-related principles and values face us with the problem of 
obsolescence, need/

/for updates or new rules and ideals, as well as their commonality and/

/applicability in different societal and national contexts./

/When asking these questions, we would like to invite media and 
communication/

/scholars, as well as researchers interested in technology, the humanities,/

/psychology, and other disciplines, to discuss the topics, we believe, 
will help/

/us to consider the current and future stages of media- and AI-related 
phenomena/

/wisely and visionary. The list of expected topics includes, but is not 
limited/

/to:/

  * /What comes after deep mediatization? Does AI//technologies
    introduce the next phase of mediatization (AI-zation)?/
  * /What are the features, principles and consequences
    of//human-machine communication, especially in the current era of
    LLMs//proliferation?/
  * /Which values are of paramount importance and should be//preserved
    first in human-machine communication?/
  * /Are generative AI tools merely intermediaries in
    media//communication, or are they the authors, creators and
    broadcasters of messages? To//what extent can they be perceived as
    having agency and/or subjectivity?/
  * /Given the vast application of generative AI tools, can//we trust
    media materials, including journalistic content, in terms of
    their//veracity and factuality?/
  * /What can technological approach to mediatization teach us about
    human-machine communication? Is AI technology similar to any other
    invention, e.g. the internet, or is it a game changer unlike
    anything we have ever seen before?/
  * /What role do machine participants play in the//meaning-making
    process, and who or what do they represent? The European
    and//national laws and regulations on AI (e.g. AI Act 2025) and the
    ethics of//human-machine communication?/
  * /Originality and creativity in media production in the//face of
    generative AI application.//Affective artificial communication (e.g.
    AI-driven//emotion recognition, relationships and intimacy in the
    age of AI, technological//forms of empathy, affective computing)./

Accompanying event: /Workshop: From data to interpretation: NLP 
techniques in digital discourse analysis /(onsite event): Kamil Filipek, 
Michał Błaszczykowski, Center for Artificial Intelligence and 
Computational Modeling.

The aim of the training is to familiarise social communication 
researchers with modern natural language processing methods used to 
analyse texts obtained from digital platforms. Participants will learn 
how to prepare data, select appropriate analytical techniques (e.g. 
embedding models, classification, topic analysis) and interpret results 
in the context of discourse theory. The training also aims to develop 
competencies that allow for critical assessment of both the potential 
and limitations of NLP methods in communication research.

*//*

Scientific and Organizational Committee
Ewa Nowak-Teter, Maria Curie-Skłodowska University
Karolina Burno-Kaliszuk, Maria Curie-Skłodowska University


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