[Commlist] Call for Chapters: The Yuck Factor – The Rhetoric of Disgust

/Sharing this call for chapters from a communication studies colleague 
here at SUNY Oneonta: /

*
*

*Call for Chapters:/The////Yuck////Factor////–TheRhetoric of Disgust/*

Diana Willis, SUNY Oneonta 
<https://www.linkedin.com/in/diana-willis-3a194045/>,(diana.willis /at/ oneonta.edu) 
<mailto:(diana.willis /at/ oneonta.edu)>

*Overview:*

Food evokes visceral reactions ranging from extreme pleasure to disgust. 
But when individuals do not like something,their responses often veer 
towards labeling it weird, disgusting, or wrong — reactions now 
amplified on social media.

Rhetorical strategies are central to social media, where content 
creators need to persuade audiences to keep watching, scrolling, and 
engaging. But what aretheimplications of such rhetoric when mediated 
content centers on disgust?

This proposed edited collection invites rhetorical analyses centered on 
disgust, particularly through a constitutive rhetoric lens, though 
alternatetheoretical foundations are also welcome. This edited volume 
seeks to exploretheways rhetorical disgust is manifested in media, from 
TikTok to YouTube, Instagram, and beyond (including streaming/broadcast 
television). It invites scholars (including students), journalists, and 
practitioners to contribute chapters that offer insight into how 
rhetoric directed at food/foodways, lifestyle, fashion, relationships, 
etc., is shaped by disgust.

This book proposal is being developed in response to strong interest 
expressed by Palgrave Macmillan.

**

*SuggestedThematic Areas:*

Topics may include, but are not limited to:

  * Ethical dimensions of disgust
  * Disgust as othering
  * How identity is discussed and negotiated in relation to disgust
  * Portrayals of disgust in media
  * Journalism
  * Performances
  * Political discourse
  * Museums,theaters,theme parks
  * Social media: content creation, travel influencers, forums, mukbang,
    etc.

This volume is intended for an academic audience, including 
undergraduate and graduate students and scholars focused onthefields of 
rhetoric and communication studies, media studies, food studies, 
cultural studies, and popular culture.

*Submission Guidelines:*

  * *Abstracts: *Interested contributors should submit an abstract of
    *400-500 words*, along with a chapter title and 5-6 keywords. Also
    include a bio of ~100 words.
  * *Submission Process:* Submit your abstract as a Word document
    (todiana.willis /at/ oneonta.edu) <mailto:(diana.willis /at/ oneonta.edu)>by
    *Monday, September 29, 2025*. Authors of selected abstracts will be
    notified by Friday, October 3, 2025.


*Timeline:***

  * Abstract Submission Deadline: September 29, 2025
  * Notification of Acceptance: October 3, 2025
  * Proposal Submission to Publisher: October 27, 2025


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