[Commlist] Asian CCI Seminar: “Disseminating Chinese media products overseas” (Online)

Asian CCI Seminar: “Disseminating Chinese media products overseas” (Online)



The Asian CCI Seminar Series provides a platform for research 
presentations and exchanges among academics working on diverse issues 
related to cultural and creative industries in Asia. Each seminar 
features emerging scholars who present their latest research projects 
and findings. We plan to continue organising a series of seminars in the 
coming years.


On 5 November, Dr Xiao Yang (University of Macau) will examine how 
Chinese media content circulates and how cultural policies shape its 
dissemination.



<Date>

November 5^th 10:00-11:50 (GMT), 18:00-19:30 (CST)

<Title>

Disseminating Chinese media products overseas: cultural policies, the 
transition of media industries, and the role of platforms

<Abstract>

China has long sought to disseminate its media and cultural products 
overseas. Over the past decades, we have witnessed shifts in state 
strategies, policy adaptations, and the upgrade of China’s media 
industries. This seminar situates the overseas distribution of Chinese 
media products within a broader context of national economy and 
politics, offering a critical examination of how China’s media 
globalization intersects with the state’s soft power agendas, national 
and international market forces, and digital platforms in recent years.

I will first talk about the transition of China’s cultural policies 
coinciding with the state’s requirements from the 2000s to the 2020s. 
This will be followed by a discussion of the Chinese media industry, 
focusing on the screen industry and the way that policies and market 
have shaped the industry’s development, such as technological upgrade 
and platformatization trends. Specifically, I address three types of 
media products that have been distributed overseas: films, television 
dramas, and online short videos. Provisional case studies include /The 
Wandering Earth/, /Empresses in the Palace/, /The Untamed/, /Love 
between Fairy and Devil/, and Li Ziqi’s short videos. I contend that 
while films and television dramas have originally relied on 
government-dominated top-down distribution such as cooperation with 
local channels, the recent rise of social media and streaming platforms, 
including both Chinese and international platforms such as YouTube, 
Netflix, iQIYI, WeTV, and TikTok, have enabled new ways of distribution 
and a growing number of non-state actors. This shift brings both 
opportunities and challenges for China’s media globalization.

<Speaker Bio>

Xiao Yang has completed her Bachelor’s degree in Communication Studies 
at Xi’an Jiaotong Liverpool University, Master’s degree in Film Studies 
at University College London, and PhD in Film Studies at Monash 
University. She is currently a Research Assistant Professor at the 
University of Macau. Her research interests include Asian screen 
studies, the Chinese film industry, and the political economy of film, 
media, and communications. She has published in journals such as 
/Television & New Media/, /The China Quarterly/, /Asian Studies Review/, 
and /Asian Cinema/.

Registration via:


https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=hRtBgRARIU2kDYQtK-uZ6KMZF0E4gnhGitvh2zT2PgtUM1VMUFgzUkFSRUJLMklUUDVOMVAxODJQQS4u 
<https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=hRtBgRARIU2kDYQtK-uZ6KMZF0E4gnhGitvh2zT2PgtUM1VMUFgzUkFSRUJLMklUUDVOMVAxODJQQS4u>


Takao Terui (Xi’an Jiaotong Liverpool University)


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