[Commlist] New publication: Social Media for Voluntary Organisations

Colleagues may be interested in Kerry Traynor's new book publication 
*Social Media for Voluntary Organisations* – now available in A4 
workbook and eBook, from non-profit publisher Directory of Social Change.

It should appeal to those with research and/or teaching interests in the 
following areas:

  * online, social and viral media policy and practice
  * strategic communications, marketing
  * voluntary sector, nonprofit, NGO or social enterprise strategy

/Description/

*Social Media for voluntary organisations* is a realistic and 
easy-to-follow guide to planning, implementing and evaluating a social 
media strategy. It will help you craft engaging campaigns and posts that 
get shared across networks, amplifying your message, increasing your 
reach and building your community. Aimed at small and medium-sized 
organisations that want to improve their social media engagement and 
reach, as well as those who are just starting out, this is essential 
reading for everyone involved in social media communications in the 
voluntary sector. Drawing on the latest research in this fast-moving 
field, and incorporating no-nonsense examples and case studies, this 
guide covers:

  * Writing a social media strategy for your organisation
  * Getting your message seen and heard amid the noise
  * Crafting social media content that prompts engagement and support
  * Understanding analytics
  * Managing social media risk and problem-solving

Purchase includes bonus access to a template workbook (Word and Excel) 
based on worked examples that appear as exercises in the book.

/Reviews/

‘This book is all about making connections. I wish I’d had it alongside 
me as I got going on social media. Having access to its advice, 
expertise and exercises would have been invaluable.’

*Kate Collins, Chief Executive, Teenage Cancer Trust*

‘Kerry Traynor’s Social Media for voluntary organisations is essential 
reading for any voluntary organisation working on social media 
campaigns. It is based on Kerry’s long experience in the voluntary 
sector and her academic work as the convenor of the Viral Video module 
at the University of Liverpool, a highly popular course that introduces 
students to the complexities of social media content production.’

*Dr Paolo Ruffino, Senior Lecturer in Digital Curation and Computational 
Creativity at the Department of Digital Humanities, King’s College London*

‘Clear, encouraging, and packed with real-world advice, Social Media for 
Voluntary Organisations is the guide every charity needs. It combines 
timeless communication principles with fresh insight into how to build 
communities, tell compelling stories, and run creative campaigns. 
Whether you’re new to social media or sharpening your strategy, this 
book will help you navigate the noise and make a genuine impact.’

*Dr Jack Symes, Durham University*

‘Growing an online community can be tricky for any small organisation. 
This book provides a clear and comprehensive overview for anyone looking 
to understand or improve their use of social media. A #MustRead.’

*Jordan Holdsworth, Assistant Director of English, Carlton Academy Trust*

‘This book is a game-changer! It dives deep into the world of social 
media, showing us both its power and how to use it to connect 
meaningfully with the communities that are vital to our charitable 
missions. It tackles the tough questions about making a real impact in a 
digital sphere that can be daunting. With hands-on exercises and 
inspiring case studies, it’s not just a read – it’s a toolkit for anyone 
passionate about elevating their charitable work.’

*Freya Mumford, Digital Manager, EY Foundation*

‘Social Media for voluntary organisations is a considered, 
well-thought-out and inspiring read which suggests ideas and approaches 
for online audience engagement while being sensible to public sector 
ethics. A go-to publication for those in digital marketing wanting to 
refresh their thinking and gain inspiration, it has ignited my desire to 
elevate the social media engagement strategy for Transport for Wales to 
another level.’

*Sara Sartorius, Digital Marketing Manager, Transport for Wales*

/Look inside/

Have a look inside 
https://www.dsc.org.uk/3d-flip-book/social-media-look-inside/

/About the author/

As a Senior Lecturer in Communication and Media and Associate Dean for 
Education of the School of the Arts at the University of Liverpool, Dr 
Kerry Traynor helps students develop understanding of communication and 
media industries and practices and forges sustainable partnerships 
between higher education and the creative and social economies.

Further details are available on the DSC website at 
https://www.dsc.org.uk/publication/social-media-for-voluntary-organisations/


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