[Commlist] New book: Data donation as a method for investigating trends and challenges in digital media landscapes at national scale. The Danish population’s use of YouTube as an illustrative case

New publicationby Nordicom:

Data donation as a method for investigating trends and challenges in 
digital media landscapes at national scale

The Danish population’s use of YouTube as an illustrative case

Anja Bechmann, Miriam Kroman Brems, Marcus K. Olesen, Jessica G. Walter, 
David Wegmann

Read Open Access: 
https://www.nordicom.gu.se/sv/publikationer/data-donation-method-investigating-trends-and-challenges-digital-media-landscapes 
<https://www.nordicom.gu.se/sv/publikationer/data-donation-method-investigating-trends-and-challenges-digital-media-landscapes>

This publication demonstrates how data donation can be scaled to 
national population level to understand trends in digital media usage 
and potential challenges for digital democracies. We describe and 
discuss the results of our novel methodological setup combining data 
donation and surveys about the Danish population’s use of YouTube as an 
illustrative case.


Through three consecutive survey steps, the study collected trace data 
from participants using quotas for gender, age, and education to 
approximate a sample representative of the adult Danish population of 
YouTube users, resulting in a final donated data sample of n = 1,063. 
This sample size is much larger than other similar data donation studies 
conducted. In a fourth step, these data were linked with a comprehensive 
post-survey including questions about YouTube use, social media use, 
news use, mental health, personality traits, conspiracy mentality, 
political views, political interest, political efficacy, and more.


The publication documents the data collection procedure and analyses 
response rates, screening out and drop-off at different steps of the 
data collection, and how well the final sample matches the adult Danish 
population of YouTube users (as estimated in a prior representative 
survey study). Furthermore, we provide a descriptive statistical 
overview of the donated data and discuss ethical considerations and 
clearance of the study. The methodological design was developed by the 
research team. The Danish survey institute Epinion was responsible for 
conducting the data collection and technical implementation.


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