[Commlist] Media-Marketing Conference

*Media-Marketing Integration: Practices, Policies, Problems and Remedies*

3-4 July 2025, London. Hosted by University of the Arts London.

Keynote speakers:

Professor Sonia Livingstone, London School of Economics

Professor Joseph Turow, University of Pennsylvania

Register here 
<https://www.eventbrite.co.uk/e/media-marketing-integration-conference-3-4-july-tickets-1226130913569>.

We invite you to register in advance for this conference organised by 
the Branded Content Governance (BCG) Project, an 
international research initiative funded by UK Research and Innovation 
(ES/W007991/1). The BCG Project examines the practices and governance 
of content that is produced or funded by marketers. The conference will 
include the findings from this three-year project and discuss future 
collaboration and networking, including across our 
international Branded Content Research Network. Sessions will explore 
all forms of branded content and issues including AI, AdTech, KidTech, 
influencer marketing, regulation and ethics. The conference will bring 
together international academics with contributors from industry, law, 
policy and civil society for a combination of keynotes, plenaries and 
parallel panel sessions, including over 24 academic papers.

*Conference details*

The conference takes place at the London College of Communication,SE1. 
Conference events take placeall day Thursday 3 July, followed by an 
evening reception, and run AM to mid-PM on Friday 4 July. The conference 
is free to attend but spaces are limited, and pre-booking is 
essential.Register here 
<https://www.eventbrite.co.uk/e/media-marketing-integration-conference-3-4-july-tickets-1226130913569>.

*About the Branded Content Governance Project *

As media and marketing merge and new forms of marketing communications 
proliferate, are regulations, guidance and best practice keeping pace? 
That is the focus of the Branded Content Governance (BCG) Project 
2022-2025.  BCG is led by the University of the Arts London 
(Branded Content Research Hub), University of Stirling and Complutense 
University of Madrid, supported by a 90+ international academic network, 
and industry, legal, policy and civil society partners and participants. 
In advance of the conference , we will be publishing our comparative 
32-country mapping of laws and regulation affecting branded content that 
encompasses North America, all EU countries, UK and Australia. We have 
now published interim reports for most of the countries, together with 
our 2024 /Mapping the Media-Marketing Ecology /report and other outputs. 
All publications can be accessed at 
_https://figshare.arts.ac.uk/BCG_Project 
<https://figshare.arts.ac.uk/BCG_Project>_. All enquiries welcome 
(atbcgproject /at/ arts.ac.uk) <mailto:(bcgproject /at/ arts.ac.uk)>.

Branded Content Governance Project
arts.ac.uk/branded-content-governance 
<http://arts.ac.uk/branded-content-governance>


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