[Commlist] CfP Brands in the Age of the Hyperdigital -- Journal of Digital Media and Interaction

    Open Call


    Brands in the Age of the Hyperdigital

_Submission deadline: September 10, 2025_

Articles and Reviews can be submitted in English, Portuguese, French or 
Spanish.


The /Journal of Digital Media and Interaction/ invites submissions for a 
special issue exploring "Brands in the Age of the Hyperdigital." As 
digital technologies evolve at unprecedented speed and scale, brands 
face both revolutionary opportunities and existential challenges. This 
special issue aims to examine how the hyperdigital landscape — 
characterised by immersive technologies, artificial intelligence, data 
abundance, and increasingly blurred boundaries between physical and 
digital realms — is transforming brand creation, management, perception, 
and interaction.

We welcome literature reviews, empirical studies, case analyses/studies, 
and critical perspectives that illuminate the complex relationship 
between brands and emerging digital technologies. This special issue 
seeks to bring together diverse disciplinary perspectives including (but 
not limited to) media and communication studies, marketing, design, 
computer science, sociology, psychology, and cultural studies.


Possible Topics (including but not limited to):

Brand Strategy and Technology

  * Brand Personalisation and Hypercustomisation: Methodologies and
    implications of individualised brand experiences
  * Artificial Intelligence (AI) and Machine Learning (ML) in Branding:
    Applications, frameworks, and impacts on brand strategy
  * Data Analytics and Big Data: Leveraging vast datasets for brand
    insights and decision-making
  * Blockchain and Non-fungible tokens (NFTs): Applications for brand
    ownership, authenticity verification, and community building
  * Brand's Digital Adoption: Organisational transformations and
    implementation challenges

Brand Communication and Interaction

  * Smart Campaigns: Algorithmic optimisation and autonomous marketing
    systems
  * Automated Brand Messages: AI-generated content and conversational
    brand interfaces
  * "New" Branding Semiotics: Evolving visual, verbal, and interactive
    brand languages
  * Brand Digital Experiences: Design approaches for immersive and
    cross-platform engagement

Brand Relationships and Identity

  * New Generations: Changing relationships between Gen Z/Alpha and
    brands in hyperdigital contexts
  * Identity Issues Through New Media: How digital environments reshape
    brand and consumer identities
  * User Adoption and Trust: Factors affecting consumer acceptance of
    hyperdigital brand innovations
  * Authorship and Co-creation: Collaborative brand building with
    consumers, communities, and algorithms

Ethical and Social Dimensions

  * Privacy and Security: Balancing personalisation with consumer data
    protection
  * Ethics and Compliance: Frameworks for responsible hyperdigital
    branding practices
  * Misinformation and Boycott: Anti-branding movements, commercial
    "wars," and brand reputation management
  * Social and New Responsibilities: Brand roles in wellbeing,
    healthcare, happiness, and EDI (equity, diversity, inclusion)

Future Perspectives

  * Brands' Futures: Speculative approaches to brand evolution in
    digital contexts
  * Branding in Education: Applications, implications, and innovations
    in educational contexts

For submission guidelines please check 
https://proa.ua.pt/index.php/jdmi/author 
<https://proa.ua.pt/index.php/jdmi/author>


Important Dates

  * Articles submission deadline: 10 September 2025
  * Decisions and review feedback to authors: 9 October 2025
  * Revised manuscripts due: 4 November 2025
  * Publication date: 12 December 2025


Contact Information

For inquiries related to this special issue, please contact the guest 
editors at (lelis /at/ ua.pt) <mailto:(lelis /at/ ua.pt)>, (dennis.olsen /at/ uwl.ac.uk) 
<mailto:(dennis.olsen /at/ uwl.ac.uk)>, and (f.olivares /at/ ua.es) 
<mailto:(f.olivares /at/ ua.es)>

Find the full call on the journal's website: 
https://proa.ua.pt/index.php/jdmi/call_2025_3

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