[Commlist] New book: La diplomatie par le récit– Les nouveaux soft power d’Asie / Diplomacy through Narrative - The New Soft Power in Asia

Book publication

/La diplomatie par le récit – Les nouveaux soft power d’Asie/.

Editions du Cygne. 2024, in French

https://www.editionsducygne.com/editions-du-cygne-diplomatie-recit-soft-power-asie.html

"Diplomacy through Narrative - The New Soft Power in Asia"

Narrative and cases from China, Kazakhstan and Pakistan are the core of 
this book.

Description

Governments today tell stories - fictional or real - to attract 
attention, captivate minds or impose visions based on supposedly 
attractive narratives. Storytelling and its corollary, influence, are 
developed by states using history, myths and heroes, gastronomy, 
culture, values, overt or covert cooperation, etc. These practices, 
known by various names, such as lobbying, soft power, public diplomacy 
and information manipulation, have blurred the boundaries.


  Asia, rich in initiatives, offers some fascinating cases: the image of
  China confronted with time, Kazakhstan, a middle power in search of
  its identity, and the troubled perception of Pakistan. A case of the
  reception of Europalia Georgia in 2024 concludes the volume.


  Between the biblical narrative, the political narrative and the
  fictional narrative, the human need for meaning - the narrative in the
  service of a project - has created a method that allows states to
  develop their visions.


  This book, written by a traveler open to Asia since 1997, outlines the
  new faces of communication that have become mostly influenced. It
  presents public diplomacy initiatives in a world of shifting identities.

Contact:
(Olivier.arifon /at/ pm.me)

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