[Commlist] Call for Papers - International Scientific Conference "Dubrovnik Media Days"

*CALL FOR PAPERS: *

*17th Dubrovnik Media Days*

*Generative AI: Transforming Journalism, Strategic Communication, and 
Education***

*/International Scientific Conference “Dubrovnik Media Days” /*

22-23 October 2025, Dubrovnik, Croatia

University of Dubrovnik’s Faculty of Media and Public Relations in 
cooperation with the Centre for Media Pluralism and Media Freedom of the 
European University Institute

*/Policy Lab – Information Integrity and Media Literacy/*

24 October 2025, Dubrovnik, Croatia

Adria Digital Media Observatory in cooperation with the European Digital 
Media Observatory, and the Agency for Electronic Media of Croatia

Call for submissions 
<https://www.unidu.hr/wp-content/uploads/2025/01/DMD_CFP-2025.pdf>

*/Deadline: March 16, 2025/*

*/Context/*

Generative Artificial Intelligence is already in wide application and 
used by various users, including online platforms, communication 
strategists, the media, and individuals. What distinguishes generative 
AI from other types of AI is its ability to rapidly generate content 
based on users’ instructions or queries and can also transform content 
from one format to another, for example from text to visuals. This holds 
great opportunities for more inclusive access to the exchange of 
information, but also risks aggravating the problem of disinformation, 
amplifying biases and further fragmenting the already fragmented public 
sphere.

Of particular relevance is the relationship between generative AI and 
journalism the direction it takes for economic sustainability and the 
conceptual survival of journalism as we know it. Due to its unique 
features, generative AI can further undermine media by diluting their 
reach and separating content from the media brand. Generative AI is 
trained on large quantities of publicly available content, including 
copyrighted and other media content, often without the express 
permission of the right-holders and remuneration.

Generative AI may improve transparency and accessibility of information 
held by public institutions and advance their communication and 
relationship-building with various stakeholders, especially citizens. It 
can have various beneficial applications in strategic communication by 
the private sector and political actors, but can also further undermine 
trust in democratic processes and institutions through deepfake videos, 
voice cloning, and other attempts of voter manipulation.

Media and information literacy which includes understanding and critical 
thinking about new technologies in the information sphere, opinion 
forming, and education, is crucial for empowering citizens in the 
rapidly evolving information environment. Such an environment calls for 
a reconsideration of current approaches, methods, and ethics in 
education, especially in the education of future journalists and 
communication specialists.

*/Concept/*

This event is conceived as a two-day International Scientific Conference 
followed by a one-day Policy Lab, seeking to build synergies and 
exchange between academia, experts, regulators, and policy-makers. The 
scientific conference aims to bring together emerging and senior 
scholars from various disciplines and interests in the integrity of the 
information sphere, democracy, media and journalism, competition and 
antitrust, copyright, education, and regulation. Accepted papers and 
extended abstracts (developed into papers) will be considered for 
publication in a special issue of the academic journal Media Studies.

*/Submission details/*

Please submit your extended abstract (2 pages) or full paper (indicating 
whether or not it was published already or is in the process of 
publication elsewhere). The main text of submissions (including notes, 
references, and illustrations, should range from 6,000 to 8,000 words. 
All references must be incorporated into the text and formatted 
according to the 7th edition of APA Style.

Submissions should address one or more of the following themes listed below:

Generative AI and Journalism

·How is generative AI conceptually changing and challenging journalism?

·What may be the consequences of further fragmentation or 
individualisation of audiences in generative AI environments?

·What are the economic implications for and market considerations

·What are the roles of humans, in particular human journalists in an 
AI-generated information environment?

·Are current media literacy frameworks sufficient for equipping and 
empowering citizens in relation to generative AI?

Generative AI in Strategic Communication

·Case studies or explorations of generative AI use in crafting 
personalised campaigns, crisis communication, and stakeholder engagement

·Ethical dilemmas and transparency in generative AI-driven or supported 
PR strategies.

·Balancing automation with authentic human connection in brand storytelling.

Educational Implications

·Adapting university curricula to incorporate AI literacy, technical 
skills, and ethical considerations

·Preparing future journalists and PR professionals for collaborative 
work with AI tools – are there alternative avenues?

·Case studies on innovative teaching practices, alternative and ethical 
solutions, and guidelines.

Broader Implications

·The societal, cultural, and economic impacts of generative AI

·Addressing AI biases and ensuring inclusivity in AI-generated models 
and narratives

·Governance and policy frameworks for ethical and safe generative AI 
development and use

·Tackling power imbalances

*/Important dates/*

Abstract Submission Deadline: March 16, 2025

Notification of Acceptance: April 16, 2025

Full Paper Submission Deadline (to be considered for a special issue): 
September 30, 2025

Conference Dates: October 22-24, 2025

*/Conference fees (do not include travel expenses and accommodation, 
include refreshments and dinner)/*

Professors: 180 euro

Post-docs or independent researchers: 150 euro

PhD students:120 euro

*/Conference venue /*University of Dubrovnik, Branitelja Dubrovnika 41, 
20000 Dubrovnik, Croatia

*/Conference language /*English

*Information regarding registration and other logistical questions will 
be communicated after acceptance notifications.

*For further information, please contact: (dmd /at/ unidu.hr) 
<mailto:(dmd /at/ unidu.hr)>; (ivana.grkes /at/ unidu.hr) <mailto:(ivana.grkes /at/ unidu.hr)>

	
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