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[Commlist] Call for Chapters AI Revolution in Media and Communication – Shaping Teaching & Practice in Africa
Fri Feb 07 12:59:47 GMT 2025
*Call for Chapters*
*Book Title: AI Revolution in Media and Communication – Shaping Teaching 
& Practice in Africa*
Editors: Dr Abdulgaffar Arikewuyo & Prof. Lambe Kayode Mustapha
Publisher: Routledge: Taylor & Francis Group
Overview
/AI Revolution in Media and Communication: Shaping Teaching & Practice 
in Africa/ is an innovative edited volume that seeks to explore how 
Artificial Intelligence (AI) is shaping and transforming media 
landscapes on both a regional and global scale. We invite submissions 
that blend theoretical insights with practical case studies to examine 
AI’s integration into media education, journalism, and other 
media-related professional practices. This volume will critically 
address the ethical dilemmas, policy challenges, and shifts in the job 
market while showcasing pioneering AI-driven media projects across 
Africa. By offering strategic recommendations for educators, media 
professionals, and policymakers, the book promises to empower 
stakeholders to harness AI’s transformative potential. With its 
comprehensive and interdisciplinary approach, this volume has strong 
global appeal as an essential resource for academia, industry leaders, 
and government agencies navigating the digital revolution.
Call for Contributions
We welcome submissions from scholars, practitioners, and organizations 
to contribute original chapters that examine both the teaching and 
practice of Artificial Intelligence in media and communication studies 
and practice. Submissions may be driven by theory or practice insights 
and can include empirical papers, critical analyses, case studies, 
interviews, or evidence-based insights on the ramifications of the nexus 
between the media and Artificial Intelligence across diverse contexts in 
Africa. Chapters should be between 5,000 and 8,000 words.
Themes and Topics
Submissions are invited on the themes and topics outlined below, though 
proposals addressing related subjects are also encouraged.
  * AI in African News Production: A Game-Changer for Journalism
  * Automated Content Creation in African Media
  * The Role of AI in Investigative Journalism in Africa
  * Theorising AI-driven Journalism and Media Scholarship
  * Theorising AI-driven Journalism and Media Practice
  * Personalization of Media Content using AI
  * AI and Data Journalism in African Newsrooms
  * The Use of AI in African Media for Fact-Checking and Verification
  * AI and Media Ethics: A Perspective from African Media Professionals
  * AI in Social Media for African News Distribution
  * The Rise of AI Podcasts and Voice Assistants in African Media
  * AI in Corporate Communication: Enhancing Public Engagement in Africa
  * AI in Political Communication and Electoral Campaigns in Africa
  * Crisis Communication: The Role of AI in Managing Reputational Risk
  * The Use of AI in Health Communication Campaigns in Africa
  * Cross-Cultural Communication: AI-Powered Solutions in Africa
  * AI-Powered Translation and Interpretation for African Languages
  * AI and Digital Marketing in Africa: New Frontiers
  * Predictive Marketing Analytics for African Businesses
  * Social Media Marketing Automation through AI
  * AI in Content Marketing Strategy for African Brands
  * Personalization in Marketing Communication using AI
  * Voice Search Optimization in African Digital Marketing
  * The Role of AI in Influencer Marketing in Africa
  * AI and Reputation Management in African PR
  * Sentiment Analysis for Crisis Communication in African PR
  * AI-Driven Media Monitoring for African Public Relations
  * Predictive Analytics for PR Campaign Success in Africa
  * Chatbots in Public Relations: Enhancing Client Engagement
  * Media Relations and AI Tools for African PR Professionals
  * AI in Corporate Social Responsibility (CSR) Communication
  * AI and Programmatic Advertising in African Media
  * AI-Powered Creative Design in African Advertising
  * Augmented Reality (AR) Ads and AI in African Advertising
  * AI in Consumer Behaviour Prediction for African Advertisers
  * The Future of Out-of-Home (OOH) Advertising with AI in Africa
  * AI in Advertising Strategy Development for African Agencies
  * Integrating AI in Media Education Curricula in Africa
  * Teaching AI Literacy to Future African Media Professionals
  * AI-Based Learning Tools for Communication Studies in Africa
  * Personalized Learning in African Media Education
  * Using AI for Research in Media and Communication
  * AI for Enhancing Media Production Skills in African Classrooms
  * The Role of AI in Teaching Journalism Ethics
  * AI for Assessing Student Communication Skills
  * Virtual Reality (VR) and AI for Practical Media Training
  * AI in Building Critical Thinking Skills in Media Education
  * Preparing African Students for the Future of AI in Media
Submission Process
Kindly submit an abstract of 250-300 words, along with a brief biography 
of no more than 150 words, highlighting your background, expertise, and 
experience. Please ensure that your abstract includes a concise 
introduction, objectives, methodology, and contributions to both 
academic knowledge and practical application.
*Deadlines*
  * Abstract Submission Deadline:  Monday 31st March 2025
  * Notification of Acceptance:  Monday 21st April 2025
  * Deadline for submission of the first draft:  Monday 13th October 2025
  * Full Chapter Submission Deadline:  Monday 12th January 2026
Contact Information
Please send your submissions and any inquiries to 
(aiinmcbookchapter /at/ gmail.com)
You can also send inquiries to Dr. Abdulgaffar Arikewuyo 
(_arikewuyoa /at/ gmail.com) <mailto:(arikewuyo /at/ gmail.com)>_ or Professor Lambe 
Mustapha (_klm /at/ unilorin.edu.ng) <mailto:(klm /at/ unilorin.edu.ng)>_; 
(_muslakay /at/ yahoo.co.uk) <mailto:(muslakay /at/ yahoo.co.uk)>_
*About the Editors*
The book is edited by Dr. Abdulgaffar Arikewuyo, a highly accomplished 
academic, media professional, and award-winning lecturer with extensive 
experience in broadcast journalism and higher education. An associate 
lecturer at London Metropolitan University, his research interests span 
communication psychology, multimedia, social media, interpersonal 
communication, and journalism and Professor Lambe Mustapha is a 
distinguished scholar in the Department of Mass Communication at the 
University of Ilorin. A former Post-Doctoral Teaching Fellow at 
Universiti Sains Malaysia, he currently serves as a Scientific Advisor 
at RUDN University, Moscow. His research focuses on Political 
Communication, Media Effects, and Social Media Studies. He has held 
various administrative roles, including Head of Department and 
Examination Commissioner. Their combined expertise adds substantial 
value to /AI Revolution in Media and Communication – Shaping Teaching & 
Practice in Africa./
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