[Commlist] New book: The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity

Intellect is pleased to share that /The Neoliberal Self in Bollywood: 
Cinema, Popular Culture, and Identity 
<https://www.intellectbooks.com/the-neoliberal-self-in-bollywood>/, by 
Namrata Rele Sathe, is out in hardback.

Namrata Rele Sathe investigates the impact of unchecked expansion of 
neoliberal values in India, using popular films and culture as the focal 
point. The book explores the concept of the neoliberal self, which, 
contrary to being a stable marker of modern Indian identity, reveals a 
contradictory and fragmented nature. The identity commonly seen in 
mainstream Indian culture struggles to uphold its image of 
self-promotion, optimism, and belief in progress and prosperity. 
Highlighting the instability and fragmentation of this neoliberal 
identity, Rele Sathe reveals the underlying feelings of insecurity and 
inherent inequality imposed by neoliberal systems.

The analysis is explicitly political and incorporates theories from 
feminist media studies, popular culture analysis, and film studies to 
critique Hindi cinema produced in the past two decades. Rele Sathe also 
examines peripheral elements such as film stars, urban spaces, web 
series, YouTube videos, and social media content as part of the analysis.


*_Table of Contents
_*
*List of Figures
Acknowledgements
Introduction:* The Future that Never Was

*1. *The Maladjusted Metrosexual: Urban Masculinity, Neoliberal 
Workplaces, and Romantic Dysfunction

*2.* At Home in the City: Women, Sexuality, and Democratic Politics in 
the Urban Space

*3.* Forging a Fairytale: New Rituals of Romance and Marriage in 
Neoliberal India

*4.* Brand ‘Priyanka Chopra’: The Cult of Individuality, Citizenship, 
and the Transnational Female Celebrity

*Epilogue:* Fraying Selves and Disintegrating Realities
*Notes
Bibliography*


Please visit our website for more information:
www.intellectbooks.com/the-neoliberal-self-in-bollywood 
<http://www.intellectbooks.com/the-neoliberal-self-in-bollywood>


---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ commlist.org)
URL: http://nicocarpentier.net
---------------