Archive for May 2023

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[Commlist] CFP: Influencer Aesthetics | Post45 Contemporaries

Wed May 03 10:13:21 GMT 2023





Influencer Aesthetics | Post45 Contemporaries Cluster

Edited by Yiğit Soncul, Grant Bollmer, and Katherine Guinness

Abstract submission deadline: July 15, 2023

The livelihood of internet influencers depend directly on the ability to cultivate a self, an identity, as a brand to be consumed by others, a brand that inherently depends on the mediation of sensation by social media platforms. "Influencer Aesthetics" examines popular internet influencers in terms of their reliance on sensory form, from the spectacle of MrBeast to the illicit visual consumption of sacred spaces by Logan Paul, from the mediation of sound and touch by ASMR influencers such as Gibi ASMR to the mediation of scent by Jeremy Fragrance. This cluster seeks to examine the increasing fragmentation of "aesthetics" in the sense of "personal style," locating this fragmentation in conjunction with the digital mediation of the senses provided by digital media. Most significantly, it seeks to discuss how the linkage of style and sensation has, today, been industrialized, a central part of the contemporary political economy of marketing and branding.

The aesthetics of the influencer culture is nebulous – "List of Aesthetics" and "Aesthetics Wiki," chronicle the sheer number of "aesthetics" that have emerged over recent years. In invoking the aesthetics of influencer culture we will attend to forms apprehended by the senses with a particular sense of "identity" as a commodity, of influencers speaking to a particular market defined by this "identity" composed of various formal elements. We invite contributions to address individual influencers as well as trends and generic forms. Overall contributions are invited to engage the identity, style and sensation attached to influencers and their content.

In focusing on figures, forms and trends, contributions might address:

Lifestyle influencers
Wellness industry
Reactionary figures
Mediated sensation
Genre and conventions
Platform-specific forms
Sensory infrastructures

Please email Yiğit Soncul ((y.soncul /at/ lcc.arts.ac.uk) <mailto:(y.soncul /at/ lcc.arts.ac.uk)>), Grant Bollmer ((g.bollmer /at/ uq.edu.au) <mailto:(g.bollmer /at/ uq.edu.au)>), and Katherine Guinness ((gakather /at/ gmail.com) <mailto:(gakather /at/ gmail.com)>) with abstracts of 250 words by July 15th. Notice of acceptance will be issued by July 31st, with full drafts (2,000-3,000 word essays) due by September 15th. There is no article processing charge relating to this publication.

https://post45.org/contemporaries/ <https://post45.org/contemporaries/>

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