[Commlist] Call for Papers Storytelling at Paris Dauphine

Email (deirdre.gilfedder /at/ dauphine.psl.eu)
for more information

*/Stories:/*Narrative in business, media, and politics Université 
Paris-Dauphine, 10 Novembre 2022.

Participants in this one-day conference are invited to address the 
interface and relations between the study of narrative and concepts of 
storytelling in corporate communications, the media and politics today. 
The seminar will examine the changing ways in which stories get crafted 
outside of fiction – whether they be instituted strategically by 
corporations and communication experts or constituted at the receiving 
end of the message by media readers, consumers or other stakeholders in 
the communications act.
Although stories continue to be seen by many as an indispensable 
resource for communicators to develop proximity and trust with their 
addressees, the ongoing decline of the broadcast model of communication 
and the corresponding rise of digital and social media have seen the 
recent emergence of a new economy of discourse, which has led 
specialists in the fields of business, corporate communication and 
management to question the effectiveness and relevance of storytelling. 
So too, in the political domain, the proliferation of stories, and the 
so-called posttruth, “post-narrative” politics of Donald Trump, can be 
seen to have diminished their value, prompting commentators like 
Christian Salmon to argue recently that in political communication “the 
era of storytelling is coming to an end” (L’Ere du clash, 2019). Yet, 
narrative remains one of the driving forces behind media business - 
television and film, streaming platforms - while documentaries and the 
news also often rely on the construction of information as a causal 
chain that makes sense. Stuart Hall famously claimed when speaking of 
television news, “we make an absolutely too simple and false distinction 
between narratives about the real and the narratives of fiction”. In a 
context in which the range of communicational options is expanding, 
having a good story may no longer be sufficient or even necessary to 
attract attention, but stories, with their capacity to transcend a 
single medium and thrive in a transmedia world, are arguably more than 
ever key to retaining attention, especially when they are underpinned by 
powerful narratives. New generations of technology offer new ways of 
developing and deploying narratives, such as visually or in a 
collaborative fashion as with Twitter. Papers that cover any of these 
areas – specific examples of corporate and political storytelling, 
theoretical approaches to narrative in the media, social media 
storytelling – are welcome, with a hope that a dialogue can be set up 
between critical approaches and practical approaches to the uses of 
narrative in these spheres. Please submit an abstract of around 250 
words and send it to the following addresses for the 20th June 2022.

Appel à communications pour une journée d’études à l’Université 
ParisDauphine, le 10 novembre, 2022 « Stories : La place/le rôle du 
récit dans l’entreprise, les médias et la vie politique. » Cette journée 
d’études se propose d’explorer l’interface et les relations qui existent 
entre narratologie et concepts du storytelling dans la communication 
d’entreprise, dans les médias et au sein de la vie politique contemporaine.


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