[Commlist] International Conference on Transmedia Activism: Creativity & Expanded Information cfp

–International Conference on Transmedia Activism: Creativity & Expanded 
Information–

The event is jointly organized by University Carlos III of Madrid 
(UC3M), Istituto Italiano di Cultura di Madrid and the Venice Centre for 
Digital and Public Humanities (VeDPH), namely by the professor and 
curator Carolina Fernández-Castrillo (UC3M/VeDPH), expert in 
Cyberculture and Transmedia Hacktivism.

For your convenience, here is the programme:

Madrid - February 25th 2022

Salón de Grados – Puerta de Toledo, UC3M
9.30-9.45 Opening: Concepción Cascajosa (UC3M), Franz Fischer (VeDPH) & 
Juan Miguel Aguado (AE-IC, UM)
9.45-10.45 Carlos Scolari (UPF) Transmedia Activism: Narcos, Walls and 
Genocides
10.45-11.45 Carolina Fernández-Castrillo (UC3M-VeDPH) & Paolo Cirio 
 Beyond the Code: Hacktivism and Expanded Information

Round Table 12.15-14.15
Moderator: Alejandro Barranquero (UC3M)
José Ramón Alcalá (UCLM) Beyond Creativity: Data Visualization and Civic 
Engagement
Tiziana Mancinelli (VeDPH) Hacking and Media Activists: How the Internet 
has contributed to the Self-organization of Grassroots Organisations
Vicente Rodríguez Ortega (IUCE-UC3M) Are Audiovisual Essays a Form of 
Cinephilic Activism?
Diego Mantoan (VeDPH) Disrupting Communication Technology: Artists, 
Activists, and Behavioral Change

Istituto Italiano di Cultura – C/ Mayor, 86
17.00-19.30 Paolo Cirio & Carolina Fernández-Castrillo (UC3M-VeDPH)
Arte e Attivismo – Transmedia Art: etica proattiva ed investigazione di 
tecnologie emergenti

Colleagues interested in the topic, please contact Carolina 
Fernández-Castrillo ((carolfer /at/ hum.uc3m.es) <mailto:(carolfer /at/ hum.uc3m.es)>) 
for a future publication.

***
The term "transmedia" applied to activism invites us to reflect on the 
participatory dynamics for civic action present in Digital Communication.

What would happen if we also applied creativity to social mobilization? 
We would need to review inspiring examples of multiplatform practices 
from Popular Culture Memetics to Experiential Marketing, Immersive 
Journalism or Media Art. Adopting Intermediality as a starting point, in 
this conference we will pay special attention to the growing role of 
User Generated Content (UGC), by allowing both new formulas to access 
information and attractive visualization strategies for the data 
obtained. Collaborative practices tend to facilitate an approach to 
phenomena invisible to traditional media, allowing greater awareness and 
even direct intervention on reality itself.

We will reflect on the role of information as content and a means of 
creative expression through the activation of transmedia interventions 
that include immersive installations, virtual and augmented reality 
environments, hacker operations, gamification or collective 
performances. A series of guerrilla actions, significant in terms of 
media innovation, which also contribute to the redefinition of the 
concept of activism and citizen participation in the third decade of the 
21st century.

***

El término “transmedia” aplicado al activismo nos invita a reflexionar 
acerca de las dinámicas participativas para la acción cívica presentes 
en la Comunicación Digital.

¿Qué ocurriría si además sumáramos la creatividad a la movilización 
social? Necesitaríamos revisar ejemplos inspiradores de prácticas 
multiplataforma desde la memética Cultura Popular, el Marketing 
Experiencial, el Periodismo Inmersivo o el Media Art.

Adoptando la Intermedialidad como punto de partida, en la jornada 
prestaremos especial atención al creciente protagonismo de los 
Contenidos Generados por Usuarios (UGC), al consentir tanto nuevas 
fórmulas de acceso a la información como atractivas estrategias de 
visualización de los datos obtenidos. Las prácticas colaborativas suelen 
facilitar una aproximación a fenómenos invisibles a los medios de 
comunicación tradicionales, permitiendo una mayor concienciación e 
incluso una intervención directa sobre la propia realidad. 
Reflexionaremos acerca del papel de la información como contenido y 
medio de expresión creativa mediante la activación de intervenciones 
transmediales que incluyan instalaciones inmersivas, entornos de 
realidad virtual y aumentada, operaciones hacker, gamificación o 
performances colectivas. Una serie de acciones de guerrilla, 
significativas en términos de innovación mediática, que además 
contribuyen a la redefinición del concepto de activismo y participación 
ciudadana en la tercera década del siglo XXI.


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