[Commlist] CFP - Place branding and local development

*CFP - Place branding and local development (Revista Fuori Luogo, 
v.12.n.2/2022)***

This issue is aimed at understanding the strategic importance of public 
storytelling policies in the light of their impact on territorial 
development. This will be done by exploring the possible definitions of 
terms like place branding and place storytelling, but also by reflecting 
on their relationship with some of the phenomena which have 
characterized the passage through the post-Modernity, such as: the 
informatization, the Fordist model crisis, the changes on the financial, 
technological and political fields and the mutated connections between 
the territorial development and the local resources. After a long period 
of state public diplomacy, the literature is clearly adopting a local 
and intermestic dimension, widening the case studies and contesting theory.

Another purpose of the issue is the exploration of the contradictions in 
territorial promotion, that opposes the territorial complexity to the 
need to synthetize and to communicate it. Territorial promotion, indeed, 
is a strategic policy area (business promotion, investments, tourism 
industry), on one hand, but a theoretical sector characterized by 
problems concerning the place commodification, on the other 
(gentrification, privatization of public spaces). These theoretical 
cleavages address the local intangible heritage exploited by the 
territorial promotion and, in particular, the production of images and 
narratives about the places. Moreover, the public or private nature of 
the promoters may underline certain local assets and hide some others. 
Producing a unique local image with marketing aims, for example, should 
assume that a local identity synthesis has been done before 
communicating the territory. Yet, this should take place also 
considering the enormous complexity of the territory, and identities 
within it. Considering this, an important issue on which it would be 
useful to reflect is how the territorial image is built by marketing 
practitioners and who the actors involved are.

Such problems emerge in cases like the overtourism phenomena, the 
name-changing of a State to bring new attention to its export products 
or in the choices made by a city government to distinguish the place 
from the rest of the national territory. Other examples and 
communication practices can be addressed by a reflection on this theme, 
and this is what this call is attempting to achieve.

The links between what is told about a territory, what is perceived and 
what is daily experienced in it should be analyzed more accurately, 
especially if we consider that the territorial image used to promote a 
place should be a sort of synthesis of territorial identity exploited to 
attract tourists, investments and new residents.

Papers may concern, among other*issues*:

  * Place Branding governance and participation
  * The territorial local image for tourism
  * The adaptation of different Place Branding practices on different
    territories
  * Innovative Place Branding case-studies
  * Place Branding and territorial image between economic growth and
    local empowerment
  * Conflicting territorial narrations
  * The territorial promotion in a socio-historical perspective
  * Territorial promotion between commodification and local identity
  * Who is not? Excluding people and identities in city narratives
  * Mayoral Champions. How mayors and cities share values and narratives.

The main acceptance criteria include innovativeness, originality, method 
and applicability. Therefore, all papers which get accepted for 
publication are original research papers. Each article is assigned a 
digital object identifier (DOI) number.

*Guest editors:*Paola de Salvo (University of 
Perugia,(paola.desalvo /at/ unipg.it) <mailto:(paola.desalvo /at/ unipg.it)>); Juan 
Manfredi (University of Castilla - La Mancha,(juan.manfredi /at/ uclm.es) 
<mailto:(juan.manfredi /at/ uclm.es)>); Marco Pizzi (University of 
Perugia,(marco.pizzi /at/ studenti.unipg.it) 
<mailto:(marco.pizzi /at/ studenti.unipg.it)>) and Pablo Gomez Iniesta 
(University of Castilla - La Mancha,(pablo.gomeziniesta /at/ uclm.es) 
<mailto:(pablo.gomeziniesta /at/ uclm.es)>)

*Paper submission deadline:*All abstracts (in English, about 500 words 
length, with 5 keywords, bibliography not required)should be sent via 
online form through the journal’s platform:

*Publication*:expected by October 2022.


*Full 
information:*http://www.serena.unina.it/index.php/fuoriluogo/announcement/view/132 
<http://www.serena.unina.it/index.php/fuoriluogo/announcement/view/132>

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