[Commlist] PhD course: Understanding media experience - ethnographic methods and conceptual debates

PHD COURSE: Understanding media experience: Ethnographic methods and 
conceptual debates

Bergen, June 7-10 2022

https://www.uib.no/en/course/MEVI904

Join us in Bergen in June 2022 for lively discussions and new insights 
on how to research media experiences with qualitative and ethnographic 
methods! This course is intended for PhD candidates in media and 
communications and related fields, interested in understanding the 
meanings of media in lifeworlds and social contexts, in digital and 
datafied societies. Through four days of discussions, lectures and 
workshops with leading scholars of media ethnography and digital media 
use, the course offers a space for in-depth learning and reflection, as 
well as networking and social activities.
PhD candidates from any institution might apply, and the course is free 
of charge, although candidates must cover their own travel and 
accommodation. The course offers a flexible credits model in which 
candidates might choose between a full (10 ECTS) and partial (5 ECTS) 
credits model with different coursework obligations.
The PhD course is a collaboration between two leading Nordic research 
environments for audience studies: Bergen Media Use Research Group, and 
the research group Audiences and Mediated Life, Roskilde. Course 
coordinators are Brita Ytre-Arne and Hallvard Moe (UiB). Confirmed 
lecturers include Christine Hine (University of Surrey), Karen Waltorp 
(Copenhagen University), Jannie Møller Hartley (RUC) and Chris Peters (RUC).

COURSE CONTENT

This course provides in-depth learning and reflection regarding media 
ethnography and advanced qualitative approaches in media use and 
audience research. How can we analyse the complex role of media in 
digital, datafied and media-saturated societies? How can we capture with 
clarity as well as complexity how media is part of the lifeworld of 
different audiences and users?
How can we analyse media experiences across time, across digital and 
social arenas, or research embodied aspects of media use? After the 
COVID-19 pandemic, how are approaches and insights in media ethnography 
affected by restrictions in physical fieldwork and by pivots to digital 
methods and tools?

The course focuses on ethnographic approaches in a broad sense, 
understanding these as qualitative methods interested in in-depth 
understanding of social contexts, lifeworld and experiences, broadly 
relevant to user perspectives in media and communication scholarship. 
Through lectures from leading audience scholars, workshops and feedback 
sessions, the course provides insights into innovative methodological 
techniques and epistemological and conceptual debates, and constitutes a 
forum for reflexivity and discussion.

HOW TO APPLY
Application deadline: March 1st 2022

Link to application form: https://skjemaker.app.uib.no/view.php?id=11820469
As part of your application, please submit a letter no longer than 2 
pages, briefly outlining the topic an methods of your PhD project, as 
well as your motivation for taking part in the course.



FURTHER INFORMATION

For questions pertaining to the course, please contact Ola Johnsen 
(admin and applications) at (Ola.Johnsen /at/ uib.no) or Brita Ytre-Arne 
(course content) at (Brita.Ytre-Arne /at/ uib.no)

Learning outcomes and a preliminary course schedule available on the 
course website, which will be updated with further information: 
https://www.uib.no/en/course/MEVI904


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