[Commlist] Gaming Sexism: Gender and Identity in the Era of Casual Video Games

We would like to announce a new publication from NYU Press, which we 
hope will be of interest.

*Gaming Sexism***

Gender and Identity in the Era of Casual Video Games

*Amanda C. Cote***

*_https://www.combinedacademic.co.uk/9781479802203/gaming-sexism/ 
<https://www.combinedacademic.co.uk/9781479802203/gaming-sexism/>_*

*Receive a 20% discount online:*

*CSLS2020*

“Since Gamergate, attention has turned toward toxic masculinity, but 
what has been sorely lacking until this point is the sociological data 
and deep understanding of the cultural interstices of gaming, gamers, 
and gaming culture that /Gaming Sexism/provides. Amanda C. Cote’s 
polyvalent methods and scholarship speaks for itself, and any gamer or 
scholar of games will be better for having followed her lead.”*—Radhika 
Gajjala, author of **/Digital Diaspora/*

Interviews with female gamers about structural sexism across the gaming 
landscape.

When the Nintendo Wii was released in 2006, it ushered forward a new era 
of casual gaming in which video games appealed to not just the 
stereotypical hardcore male gamer, but also to a much broader, more 
diverse audience. However, the GamerGate controversy six years later, 
and other similar public incidents since, laid bare the internalized 
misogyny and gender stereotypes in the gaming community.

Today, even as women make up nearly half of all gamers, sexist 
assumptions about the what and how of women’s gaming are more actively 
enforced.

In /Gaming Sexism/, Amanda C. Cote explores the video game industry and 
its players to explain this contradiction, how it affects female gamers, 
and what it means in terms of power and gender equality. Across in-depth 
interviews with women-identified gamers, Cote delves into the conflict 
between diversification and resistance to understand their impact on 
gaming, both casual and “core” alike. From video game magazines to male 
reactions to female opponents, she explores the shifting expectations 
about who gamers are, perceived changes in gaming spaces, and the 
experiences of female gamers amidst this gendered turmoil. While Cote 
reveals extensive, persistent problems in gaming spaces, she also 
emphasizes the power of this motivated, marginalized audience, and draws 
on their experiences to explore how structural inequalities in gaming 
spaces can be overcome. /Gaming Sexism/is a well-timed investigation of 
equality, power, and control over the future of technology.

*Amanda C. Cote*is Assistant Professor of Media Studies/Games Studies in 
the School of Journalism and Communication at the University of Oregon. 
Her work focuses on video game culture and industry, with an emphasis on 
questions of gender, identity, and power.


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