Archive for 2020

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[Commlist] New book: Global Sports Fandom in South Korea: American Major League Baseball and its Fans in the Online Community

Mon Nov 02 13:38:10 GMT 2020

I am pleased to announce the recent publication of my book, “Global Sports Fandom in South Korea: American Major League Baseball and its Fans in the Online Community” from Palgrave.

Please order the book to your libraries so any interested students and persons may access it. If you are interested in *reviewing this book*, please email me ((choy /at/ <mailto:(choy /at/>). I will correspond with any interested scholars for sharing necessary information and materials.

This book is also an inauguration publication from a new book series of *The Palgrave Sport in Asia series*, which I and William Kelly work as founding series editors. If you have interest in this series or in submitting a book proposal, please refer to its website page from: <>

This book

-examines the cultural politics of global sports fandom in South Korea

-offers an ethnographic assessment of the shifting identities and changing everyday lives of Korean MLB fans

-considers the changing nature of a broadly nationalist sports fandom as well as its compliance with neoliberal values in South Korea

It is based on my online ethnography of Korean MLB fans along with in-depth interviews with several fans in South Korea and U.S.A. My ethnographic analysis of global sports fans and their daily activities online will provide insightful inquiries and detailed discussion to students, scholars and academics in cultural studies, sport studies, cultural anthropology, media studies, as well as Korean studies, Asian studies and Asian-American studies.

Palgrave site: <>

To access the E-book or to order the book to libraries, go to the Palgrave site above or Amazon: <>


This book explores the transformation of cultural and national identity of global sports fans in South Korea, which has undergone extensive cultural and economic globalization since the 1990s. Through ethnographic research of Korean Major League Baseball fans and their online community, this book demonstrates how a postcolonial nation and its people are developing long-distance affiliation with American sports accompanied by nationalist sentiments and regional rivalry. Becoming an MLB fan in South Korea does not simply lead one to nurturing a cosmopolitan identity, but to reconstituting one’s national imaginations. Younghan Cho suggests individuated nationalism as the changing nature of the national among the Korean MLB fandom in which the national is articulated by personal choices, consumer rights and free market principles. The analysis of the Korean MLB fandom illuminates the complicated and even contradictory procedures of decentering and fragmenting nationalism in South Korea, which have been balanced by recalling nationalism in combination with neoliberal governmentality.

*Reviews of the book: *

“A timely and original unraveling of some complexities of the global trajectories of sports fandom. Using the tools of cultural studies, Cho makes important contributions to some crucial debates around popular and online culture, nationalism, and globalization.” Lawrence Grossberg, the Morris Davis Distinguished Professor of Communication Studies and Cultural Studies, University of North Carolina, Chapel Hill

“Sport in the 21^st -century is being thoroughly globalized and East Asia is at the center of this process. Cho’s absorbing ethnography of baseball fans in South Korea is a very smartly analyzed account of the local practices, national sentiments, and transnational passions that construct a globalized sport fandom in South Korea.” William W. Kelly, Professor Emeritus of Anthropology and Sumitomo Professor Emeritus of Japanese Studies at Yale University

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