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[Commlist] CFP Special Issue: Cultural Diversity in Internationally Coproduced High-End Drama
Mon Sep 14 11:58:22 GMT 2020
*Cultural Diversity in Internationally Coproduced High-End Drama*
/Special Issue of Critical Studies in Television 2022/
*Call for Papers*
International coproduction, which Michelle Hilmes (2014:10) defines as
“a partnership between two or more different national production
entities” located in different countries, is exerting a notable
influence on the creation of new high-end TV dramas produced outside the
US. As ‘peak TV’ continues to expand the annual volume of US-produced TV
fiction to unprecedented levels (Koblin 2020), continuing audience
demand for distinctive original drama is fuelling new opportunities for
high-end drama production in a larger range of countries. The important
consequence has been an increased cultural and/or linguistic diversity
for high-end dramas produced for international distribution. Attended by
a new emphasis on serial form and storytelling, this development and
diversity is exemplified by /Babylon Berlin/ (ARD/Sky
Deutschland/Netflix), /Anne With An E/ (CBC/Netflix), /My Brilliant
Friend/ (Rai/HBO), /World On Fire/ (BBC/PBS), /Bad Banks/ (ZDF/Arte) and
Finnish/Spanish example /Paratiisi/The Paradise/ (YLE), among others.
These dramas make visible and treat as a matter-of-fact the cultural
diversity and encounter that Janet McCabe (2017) indicates were
previously treated as disruptive to the imagination of the national
community that broadcasters sought to represent.
While regional funding schemes and content regulations are making their
own contributions, the expansion and cultural diversification of non-US
high-end drama can also be attributed to the institutional capacities of
‘multiplatform’ television (Dunleavy 2018). As a label that recognises
the internet as a pervasive platform for television, this
‘multiplatform’ era is one in which broadcast, cable/satellite and
internet-only TV networks are collaborating as well as competing and the
earlier distinctions it was possible to make between
internet-distributed and so-called ‘legacy’ TV services are beginning to
recede. Although international coproduction has always been an option
for high-end drama (television’s most expensive form), it is moving to
the forefront of TV drama’s international industry in the context of
three main institutional and industrial conditions. The first is much
higher production budgets and costs for the kinds of dramas that aim to
succeed on an international stage. Second, the accelerated international
circulation of new shows that internet distribution enables has
increased the profit margins and extended the ‘afterlife’ of successful
dramas (see Lotz 2019). Third is the commercial necessity for leading
transnational networks (indicatively the premium players Netflix, Amazon
Prime, HBO and Disney+) to involve themselves in coproduction. In
recognition that the offer of distinctive, original high-end drama is
pivotal to the allure of premium TV services, US-based premium networks
are coproducing with non-US broadcasters and/or non-US drama producers
as a means to engage more directly with their national industries and
audiences, to comply with content regulations operating in non-US
markets, and to increase their subscribers in non-US territories.
By featuring an indicative selection of recent or current high-end TV
drama examples, this special issue aims to explain and explore the
increased cultural diversity of high-end dramas produced in non-US
territories. It aims to demonstrate the importance of current
coproduction strategies in facilitating their cultural distinctions,
high-end ambition and appeals to an international audience. We invite
abstracts for the themed issue that analyse these dramas from
institutional, creative media industries and/or representational
perspectives. Articles will be approximately 6-7000 words and engage
with some of the questions below:
* How are international coproduction relationships changing the
industrial, creative, representational, and/or linguistic parameters
for non-US TV drama?
* How and why have these dramas deployed international coproduction?
* Public broadcasters continue to use international coproduction to
help them finance unusually ambitious and expensive dramas. But how
are their drama coproduction strategies and partnerships changing in
the multiplatform era?
* How do dramas arising from creative and/or financial collaboration
between non-US producers and transnational networks pursue and
negotiate cultural specificity?
* Are today’s internationally coproduced dramas – even as their
network investors anticipate wider international reach for them than
was possible in past TV eras – extending the cultural specificity
(or ‘localism’) of non-US high-end drama?
* How is the imagination of cultural specificity impacted by the
co-production process?
Please send your abstract of no more than 750 words to Trisha
Dunleavy ((trisha.dunleavy /at/ vuw.ac.nz)
<mailto:(trisha.dunleavy /at/ vuw.ac.nz)>) and Elke Weissmann
((weissmae /at/ edgehill.ac.uk) <mailto:(weissmae /at/ edgehill.ac.uk)>) by 1
October 2020. The special issue of /Critical Studies in
Television/ is scheduled to be published in 2022.
The special issue is part of the outcomes of a Victoria University
of Wellington and British Academy-funded project on /Transnational
Television in the Multiplatform Age/ for which the editors are
principal investigators.
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