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[Commlist] New Book: Teaching Strategic Management - A Hands-on Guide to Teaching Success

Thu Sep 03 21:15:16 GMT 2020

*New Book | Teaching Strategic Management - A Hands-on Guide to Teaching Success *

*Editor: Sabine Baumann**, Jade University, Germany *


The guide that also includes contributions from a number of media and communication scholars provides a wide scope of knowledge and teaching resources on methods and practices for teaching strategic management theories and concepts for a multitude of settings (classroom, online and hybrid), course levels (bachelors, masters, MBA, executive) and student groups.

The book brings together experienced faculty to discuss and summarize pertinent theories, concepts and approaches and provide concrete examples. All chapters offer various resources for instructors such as assignments, exercises, case studies, reading lists, etc. to apply in either physical or virtual classrooms. The breadth of material provided within this guide is invaluable to faculty and instructors whether they are experienced and seeking inspiration for new methods or needing guidance for developing a new course.

Instructors, faculty, and program directors of strategic management courses at undergraduate, graduate and executive levels can use /Teaching Strategic Management: A Hands-on Guide to Teaching Success/ as an enlightening and instructive guide for teaching and for creating course syllabi and teaching plans.


Introduction: Learning from Teaching Failures, Achieving Teaching Successes
Sabine Baumann

Part One: Teaching Strategic Management History and newly evolving Fields
Chapter 1: Teaching the History of Strategic Management
Päivi Maijanen

Chapter 2: Teaching Strategy as an Ethical Practice
Sven-Ove Horst

Chapter 3: Teaching Sustainability in Strategic Management
Britta Boyd

Part Two: Methods for Teaching Strategic Management
Chapter 4: Service Learning in Strategic Management – Opportunities, Challenges, and Examples
Candace M. TenBrink and Krysti Turnquest

Chapter 5: Experiential Approach to Strategy Formulation
Richard R. Smith and Patrick Tan

Chapter 6: Writing and Using your own Case Study for Strategy Teaching
Uwe Stratmann

Chapter 7: Interactive Exercises, Peer Coaching, and Videos in Strategic Management Education
Sabine Reisinger

Chapter 8: Tailored Methods of Strategizing in Undergraduate Education:
 From SWOT to the 6Ps of Business Strategy
Norman T. Sheehan

Chapter 9: Teaching Strategy by Not Teaching Strategy
Robert P. Wright

Part Three: Teaching Strategic Management for particular Groups of Learners and Teaching Settings
Chapter 10: Strategic Management in Online and Hybrid Courses
David R. King and Aiden E. Sizemore

Chapter 11: Teaching Strategic Management for Media Students
Geoffrey Graybeal

Chapter 12: Teaching Strategy Work to Business Students
Rita Järventie-Thesleff and Janne Tienari

Chapter 13: Teaching Strategic Management for Executives
Dianne Tyers and John Bourke

For more information and sample chapters please see <>.

Contact: Sabine Baumann, sabine.baumann(at)

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