[Commlist] new book on Digital Platforms

https://iamcr.app.box.com/s/iam2zd5eklmxe45q6rgk6agzvfhf709r

ADVANCED INTRODUCTION TO PLATFORM ECONOMICS
Robin Mansell, London School of Economics and Political Science and W. 
Edward Steinmueller, University of Sussex, UK

‘This Advanced Introduction provides a much-needed analysis of digital 
platforms and their major influence on society. What makes Mansell and 
Steinmueller’s book stand out is that it looks at platforms not only 
through the lens of neo-classical economics, but also of institutional 
economics and critical political economy, comprehensively demonstrating 
how these theories differ in their assessment of both consequences of 
platforms and the need for regulation and non-commercial alternatives.’– 
Manuel Puppis, University of Fribourg, Switzerland.‘This is a timely and 
useful overview of the multifaceted roles of digital platforms by two 
leading experts in the field. The book presents an insightful discussion 
of three different economic perspectives on the benefits and dangers of 
digital platforms. It also addresses the most critical issues concerning 
users, policy makers, platform operators and society as a whole, 
identifying reforms that may be necessary. Highly recommended for an 
understanding of the challenges ahead.’– Franco Malerba, Bocconi 
University, ItalyElgar Advanced Introductions are stimulating and 
thoughtful introductions to major fields in the social sciences and law, 
expertly written by the world’s leading scholars. Designed to be 
accessible yet rigorous, they offer concise and lucid surveys of the 
substantive and policy issues associated with discrete subject 
areas.This cutting edge book introduces the origins and consequences of 
digital platforms, examining how artificial intelligence-enabled digital 
platforms collect and process data from and about users by providing 
social media and e-commerce services. Robin Mansell and W. Edward 
Steinmueller compare and contrast neoclassical, institutional and 
critical political economy approaches. They show how uneven power 
relationships between platform operators and their users are analysed in 
different economic traditions.Key features include:• analysis of 
economic and public values• provides a foundation for platform 
regulation• examines the impacts of platforms on the media industry• 
challenges claims of the inevitability of platform dominance• discusses 
key challenges, including: artificial intelligence, data sharing and 
competition in            the digital economy.This concise book will be 
indispensable for advanced undergraduate and postgraduate students of 
media and communication studies, innovation studies and economics, 
particularly those focusing on platform economics. Aug 2020  176 pp 
Hardback  978 1 78990 060 6  £75.00 / $99.95Paperback  978 1 78990 062 0 
 £15.95 / $24.95   eBook  •  Elgaronline
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