Archive for 2020

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[Commlist] new book on Digital Platforms

Wed Aug 19 17:08:28 GMT 2020



https://iamcr.app.box.com/s/iam2zd5eklmxe45q6rgk6agzvfhf709r

ADVANCED INTRODUCTION TO PLATFORM ECONOMICS
Robin Mansell, London School of Economics and Political Science and W. Edward Steinmueller, University of Sussex, UK

‘This Advanced Introduction provides a much-needed analysis of digital platforms and their major influence on society. What makes Mansell and Steinmueller’s book stand out is that it looks at platforms not only through the lens of neo-classical economics, but also of institutional economics and critical political economy, comprehensively demonstrating how these theories differ in their assessment of both consequences of platforms and the need for regulation and non-commercial alternatives.’– Manuel Puppis, University of Fribourg, Switzerland.‘This is a timely and useful overview of the multifaceted roles of digital platforms by two leading experts in the field. The book presents an insightful discussion of three different economic perspectives on the benefits and dangers of digital platforms. It also addresses the most critical issues concerning users, policy makers, platform operators and society as a whole, identifying reforms that may be necessary. Highly recommended for an understanding of the challenges ahead.’– Franco Malerba, Bocconi University, ItalyElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This cutting edge book introduces the origins and consequences of digital platforms, examining how artificial intelligence-enabled digital platforms collect and process data from and about users by providing social media and e-commerce services. Robin Mansell and W. Edward Steinmueller compare and contrast neoclassical, institutional and critical political economy approaches. They show how uneven power relationships between platform operators and their users are analysed in different economic traditions.Key features include:• analysis of economic and public values• provides a foundation for platform regulation• examines the impacts of platforms on the media industry• challenges claims of the inevitability of platform dominance• discusses key challenges, including: artificial intelligence, data sharing and competition in the digital economy.This concise book will be indispensable for advanced undergraduate and postgraduate students of media and communication studies, innovation studies and economics, particularly those focusing on platform economics. Aug 2020 176 pp Hardback 978 1 78990 060 6 £75.00 / $99.95Paperback 978 1 78990 062 0 £15.95 / $24.95 eBook • Elgaronline
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