[Commlist] Advertising China published

I am delighted to announce the publication of issue 15 of /JOMEC 
Journal/. The theme is ‘Advertising China’ and the issue is live online, 
open access, at the Cardiff University Press site.

https://jomec.cardiffuniversitypress.org/

The collection includes studies of Chineseness in British advertising, 
the figure of the ’new woman’ in Chinese and British adverts, product 
branding, the history of advertising in China, and marketing children’s 
authors in China.


Editorial

    Editorial: Advertising China

    Sally Chan,  Rachel Phillips
        PDF (EN)

    22 Jul 2020
    0 (15):1-3

Articles

    From Chop Suey to Chop-Socky: The Construction of Chineseness in 
British Television Adverts

    Paul Bowman
        PDF (EN)

    22 Jul 2020
    0 (15):1-29
    Hai Karate and Kung Fuey: Early Martial Arts Tropes in British 
Advertising

    Sally Chan,  Emily Caston,  Maddie Ohl,  Sean Nixon
        PDF (EN)

    22 Jul 2020
    0 (15):1-33
    When the Gendered Millennial Goes Global: A Cross-National Reading 
of the ‘New Woman’ in British and Chinese Television Ads

    Shulin Gong
        PDF (EN)

    22 Jul 2020
    0 (15):1-22
    China’s Nation and Product Branding in New York’s Times Square in 
the Post-Beijing Olympics Era

    Hongmei Li
        PDF (EN)

    22 Jul 2020
    0 (15):1-16
    Forty Years of the Return of Advertising in China (1979–2019): A 
Critical Overview

    Giovanna Puppin
        PDF (EN)

    22 Jul 2020
    0 (15):1-19
    Marketing Chinese Children’s Authors in an Age of Celebrity

    Frances Weightman
        PDF (EN)

    22 Jul 2020
    0 (15):1-17

About this Journal

JOMEC Journal is an online, open-access and peer reviewed journal 
dedicated to publishing the highest quality innovative academic work in 
Journalism, Media and Cultural Studies.

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