[Commlist] ECREA 2020 Pre-conference Improving public participation through strategic communication

ECREA 2020 Pre-conference *Improving public participation through 
strategic communication*


Despite the special and exceptional situation that we all are facing, 
it's important to keep our activities in the security of our houses.

Thus, the Organizational and Institutional Communication SOPCOM Working 
Group and the Advertising SOPCOM Working Group are pleased to invite you 
to submit your abstract to the ECREA 2020 Pre-conference *“Improving 
public participation through strategic communication”*. The event will 
take place on the 2nd October 2020.

*WHY THIS PRE-CONFERENCE? *
We are facing an era of a permanent search for new answers to 
contemporary environmental, political and social challenges. The public, 
as producer, receiver or user, has today wide access to information and 
tends to be more involved in communication, being an essential element 
in this equation.

Moreover, publics are the engine of paradigm changes, as they have the 
power to influence behaviors, individually or as part of organizations, 
to whom they demand more conscious behavior. On another hand, acting as 
citizens, those publics are important agents of change, with a strong 
ability to influence decision making.

Considering the role of Strategic Communication in this context, not 
only for organizations but for the whole society, publics must be taken 
into account as an essential element of its process. Being a strategic 
function with specific goals to achieve, the stakeholder mapping in 
Strategic Communication it’s not an abstract part of planning, but a 
must-have in the whole process. Through Strategic Communication, and its 
branches of public relations and advertising, it’s possible to improve 
the publics’ knowledge, attitudes, and behaviors.

In this context, can Strategic Communication be understood as a way to 
boost public participation, assuming stakeholders as key players in a 
changing environment?

We particularly welcome submissions on:

Key concepts, perspectives and frameworks in research on Strategic 
Communication;
Innovative methodological approaches to studying Strategic Communication;
Theoretical or empirical studies about publics/citizens in Strategic 
Communication;
Digital challenges in Strategic Communication;
Measuring the impact of Strategic Communication;
Redefining the borders of Strategic Communication;
Collaborative projects in Strategic Communication;
The future of Strategic Communication.

*Deadline for submissions:* May 15, 2020.

*Submission and selection process*: Presentations at the conference are 
based on abstracts of 500 words, to be submitted by May 15, 2020, to 
(strategic.ecrea /at/ ics.uminho.pt) <mailto:(strategic.ecrea /at/ ics.uminho.pt)>

Note: The abstracts should include main idea/argument, research 
questions, and key concepts, theoretical and/or methodological 
discussion and analysis (if relevant). All submitted abstracts must be 
anonymous with no reference to author(s). Submit the abstract as an 
e-mail attachment and include name, affiliation and contact details in 
the e-mail message.

*Decisions on acceptance: *May 30, 2020 (The abstracts will be subject 
to anonymous peer review.)

For more information, please visit: 
http://www.cecs.uminho.pt/en/como-promover-a-participacao-dos-publicos-atraves-da-comunicacao-estrategica/?fbclid=IwAR1DA_590X_becesC9ksBiQu138hkWlp0gdSvH-NIETcwCabBiW2iCcNOmw

*SCIENTIFIC COMITEE:*
Ana Raposo, Lisbon Polytechnic Institute
Isidoro Arroyo, King Juan Carlos University
Ivone Ferreira, Universidade Nova de Lisboa
Joep Cornelissen, Erasmus University Rotterdam
José Gabriel Andrade, Minho University
Lars Thøger Christensen, Copenhagen Business School
Pedro Hellín, University of Murcia
Sara Balonas, University of Minho

Teresa Ruão, University of Minho

*ORGANIZATION COMITEE:*
José Gabriel Andrade, University of Minho – (jgandrade /at/ ics.uminho.pt) 
<mailto:(jgandrade /at/ ics.uminho.pt)>
Ivone Ferreira, Universidade Nova de Lisboa – (ivoneferreira /at/ fcsh.unl.pt) 
<mailto:(ivoneferreira /at/ fcsh.unl.pt)>
Ana Raposo, Lisbon Polytechnic Institute – (araposo /at/ escs.ipl.pt) 
<mailto:(araposo /at/ escs.ipl.pt)>
Sara Balonas, University of Minho – (sarabalonas /at/ ics.uminho.pt) 
<mailto:(sarabalonas /at/ ics.uminho.pt)>
The pre-conference is organized by the Organizational and Institutional 
Communication Sopcom Working Group and the Advertising Sopcom Working Group.

*SPONSORS:*

Communication and Society Research Centre (CECS) of the University of Minho
NOVA Institute of Communication (ICNOVA) of the Universidade Nova de Lisboa
Portuguese Association of Communication Sciences (Sopcom).
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