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[Commlist] ECREA 2020 Pre-conference Improving public participation through strategic communication
Wed Apr 01 10:09:12 GMT 2020
ECREA 2020 Pre-conference *Improving public participation through
Despite the special and exceptional situation that we all are facing,
it's important to keep our activities in the security of our houses.
Thus, the Organizational and Institutional Communication SOPCOM Working
Group and the Advertising SOPCOM Working Group are pleased to invite you
to submit your abstract to the ECREA 2020 Pre-conference *“Improving
public participation through strategic communication”*. The event will
take place on the 2nd October 2020.
*WHY THIS PRE-CONFERENCE? *
We are facing an era of a permanent search for new answers to
contemporary environmental, political and social challenges. The public,
as producer, receiver or user, has today wide access to information and
tends to be more involved in communication, being an essential element
in this equation.
Moreover, publics are the engine of paradigm changes, as they have the
power to influence behaviors, individually or as part of organizations,
to whom they demand more conscious behavior. On another hand, acting as
citizens, those publics are important agents of change, with a strong
ability to influence decision making.
Considering the role of Strategic Communication in this context, not
only for organizations but for the whole society, publics must be taken
into account as an essential element of its process. Being a strategic
function with specific goals to achieve, the stakeholder mapping in
Strategic Communication it’s not an abstract part of planning, but a
must-have in the whole process. Through Strategic Communication, and its
branches of public relations and advertising, it’s possible to improve
the publics’ knowledge, attitudes, and behaviors.
In this context, can Strategic Communication be understood as a way to
boost public participation, assuming stakeholders as key players in a
We particularly welcome submissions on:
Key concepts, perspectives and frameworks in research on Strategic
Innovative methodological approaches to studying Strategic Communication;
Theoretical or empirical studies about publics/citizens in Strategic
Digital challenges in Strategic Communication;
Measuring the impact of Strategic Communication;
Redefining the borders of Strategic Communication;
Collaborative projects in Strategic Communication;
The future of Strategic Communication.
*Deadline for submissions:* May 15, 2020.
*Submission and selection process*: Presentations at the conference are
based on abstracts of 500 words, to be submitted by May 15, 2020, to
(strategic.ecrea /at/ ics.uminho.pt) <mailto:(strategic.ecrea /at/ ics.uminho.pt)>
Note: The abstracts should include main idea/argument, research
questions, and key concepts, theoretical and/or methodological
discussion and analysis (if relevant). All submitted abstracts must be
anonymous with no reference to author(s). Submit the abstract as an
e-mail attachment and include name, affiliation and contact details in
the e-mail message.
*Decisions on acceptance: *May 30, 2020 (The abstracts will be subject
to anonymous peer review.)
For more information, please visit:
Ana Raposo, Lisbon Polytechnic Institute
Isidoro Arroyo, King Juan Carlos University
Ivone Ferreira, Universidade Nova de Lisboa
Joep Cornelissen, Erasmus University Rotterdam
José Gabriel Andrade, Minho University
Lars Thøger Christensen, Copenhagen Business School
Pedro Hellín, University of Murcia
Sara Balonas, University of Minho
Teresa Ruão, University of Minho
José Gabriel Andrade, University of Minho – (jgandrade /at/ ics.uminho.pt)
<mailto:(jgandrade /at/ ics.uminho.pt)>
Ivone Ferreira, Universidade Nova de Lisboa – (ivoneferreira /at/ fcsh.unl.pt)
<mailto:(ivoneferreira /at/ fcsh.unl.pt)>
Ana Raposo, Lisbon Polytechnic Institute – (araposo /at/ escs.ipl.pt)
<mailto:(araposo /at/ escs.ipl.pt)>
Sara Balonas, University of Minho – (sarabalonas /at/ ics.uminho.pt)
<mailto:(sarabalonas /at/ ics.uminho.pt)>
The pre-conference is organized by the Organizational and Institutional
Communication Sopcom Working Group and the Advertising Sopcom Working Group.
Communication and Society Research Centre (CECS) of the University of Minho
NOVA Institute of Communication (ICNOVA) of the Universidade Nova de Lisboa
Portuguese Association of Communication Sciences (Sopcom).
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