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[Commlist] Distributed Blackness: African American Cybercultures by André Brock Jr. & New York University Press
Wed Mar 11 19:45:29 GMT 2020
New publication from New York University Press
*Distributed Blackness***
African American Cybercultures
*André Brock, Jr.***
*_https://www.combinedacademic.co.uk/9781479829965/distributed-blackness/_**__*
"Distributed Blackness is required reading. No one understands how
technologies of race and the digital must be framed and reimagined right
now better than André Brock. This book disrupts and defines the
tremendous expanse and range of Blackness on the internet, and will make
anyone who thinks they know the history of the web reconsider. While the
problems of race and racism on the internet are inescapable, Brock helps
us re-center joy, power, love, and resistance too."
"A brilliant, theoretically rigorous, witty, joyful, and full-throated
analysis of black digital culture and infrastructure. Grounded in the
black intellectual tradition and modeling a new path for digital media
theory, every page offers important new frameworks and formations for
understanding how race makes and is made by technology. This is the
definitive book on Black Twitter."
From BlackPlanet to #BlackGirlMagic, /Distributed Blackness/ places
blackness at the very center of internet culture. André Brock Jr. claims
issues of race and ethnicity as inextricable from and formative of
contemporary digital culture in the United States. /Distributed
Blackness/ analyzes a host of platforms and practices (from Black
Twitter to Instagram, YouTube, and app development) to trace how digital
media have reconfigured the meanings and performances of African
American identity. Brock moves beyond widely circulated deficit models
of respectability, bringing together discourse analysis with a close
reading of technological interfaces to develop nuanced arguments about
how “blackness” gets worked out in various technological domains. *__*
As Brock demonstrates, there’s nothing niche or subcultural about
expressions of blackness on social media: internet use and practice now
set the terms for what constitutes normative participation. Drawing on
critical race theory, linguistics, rhetoric, information studies, and
science and technology studies, Brock tabs between black-dominated
technologies, websites, and social media to build a set of black beliefs
about technology. In explaining black relationships with and alongside
technology, Brock centers the unique joy and sense of community in being
black online now.*__*
**
*André Brock, Jr.*is Associate Professor of Black Digital Studies at
Georgia Institute of Technology.*__*
With all best wishes,*__*
Combined Academic Publishers
*New York University Press**| Critical Cultural Communication | February
2020 | 288pp | 9781479829965 | PB | £22.99**
*Price subject to change.
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