Archive for 2020

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[Commlist] Distributed Blackness: African American Cybercultures by André Brock Jr. & New York University Press

Wed Mar 11 19:45:29 GMT 2020

New publication from New York University Press

*Distributed Blackness***

African American Cybercultures

*André Brock, Jr.***


"Distributed Blackness is required reading. No one understands how technologies of race and the digital must be framed and reimagined right now better than André Brock. This book disrupts and defines the tremendous expanse and range of Blackness on the internet, and will make anyone who thinks they know the history of the web reconsider. While the problems of race and racism on the internet are inescapable, Brock helps us re-center joy, power, love, and resistance too."

"A brilliant, theoretically rigorous, witty, joyful, and full-throated analysis of black digital culture and infrastructure. Grounded in the black intellectual tradition and modeling a new path for digital media theory, every page offers important new frameworks and formations for understanding how race makes and is made by technology. This is the definitive book on Black Twitter."

From BlackPlanet to #BlackGirlMagic, /Distributed Blackness/ places blackness at the very center of internet culture. André Brock Jr. claims issues of race and ethnicity as inextricable from and formative of contemporary digital culture in the United States. /Distributed Blackness/ analyzes a host of platforms and practices (from Black Twitter to Instagram, YouTube, and app development) to trace how digital media have reconfigured the meanings and performances of African American identity. Brock moves beyond widely circulated deficit models of respectability, bringing together discourse analysis with a close reading of technological interfaces to develop nuanced arguments about how “blackness” gets worked out in various technological domains. *__*

As Brock demonstrates, there’s nothing niche or subcultural about expressions of blackness on social media: internet use and practice now set the terms for what constitutes normative participation. Drawing on critical race theory, linguistics, rhetoric, information studies, and science and technology studies, Brock tabs between black-dominated technologies, websites, and social media to build a set of black beliefs about technology. In explaining black relationships with and alongside technology, Brock centers the unique joy and sense of community in being black online now.*__*


*André Brock, Jr.*is Associate Professor of Black Digital Studies at Georgia Institute of Technology.*__*

With all best wishes,*__*

Combined Academic Publishers

*New York University Press**| Critical Cultural Communication | February 2020 | 288pp | 9781479829965 | PB | £22.99**

*Price subject to change.

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