[Commlist] new book: Sport and Mediatization

New book: /Sport and Mediatization/

Contemporary society is highly media-saturated, and no sector more so 
than 13 sport. Drawing on case studies from the Tour de France to 
fitness apps, this book, written by professor, Kirsten Frandsen, Aarhus 
University, introduces the concept of ‘mediatization’ and examines how 
media—historically and currently—are significant drivers for social and 
cultural change in sport.

Utilizing different analytical approaches, case studies illustrate how 
so-called legacy media have historically been involved in the 
establishment of the institu tion of sport and have persistently been 
heavily involved in structural changes in the same domain. However, 
digital media currently add significantly to the development of a more 
complex picture of globalized interdependencies and still growing media 
presence in all aspects of the everyday lives of both sporting 
organizations, athletes and audiences/fans. The book seeks to eschew 
media centrism, acknowledging that changes are not only ’driven’ by 
media but also related to other macro-social forces of change, such as 
globalization, commer cialization, and individualization.

Offering a new analytical framework,/Sport and Mediatization/enables 
students and scholars in the transdisciplinary field of media and sports 
studies to analyze and understand the influence of media in a much more 
complex environment.

For further 
information:https://www.routledge.com/Sport-and-Mediatization-1st-Edition/Frandsen/p/book/9780367337117

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