[Commlist] CFP Social Semiotics Special Issue CFP: Political ideology in everyday social media use

* Social Semiotics Special Issue CFP: Political ideology in everyday 
social media use

 *

To be publishedin/SocialSemiotics/, Taylor & Francis journal

Scholars have looked extensively atsocialmediainterms of its potential 
to reinvigorate democratic participation and/ or bring 
newpoliticalvoicesinto our civic sphere (Coffey and Woolworth 2004; 
Denisova 2019; Merrin 2019). Buteverydaysocialmediauseis less about 
voicingpoliticalviews and more about engaginginthe mundane, whereinthe 
matter of a few minutes we laugh along to memes and mash ups that 
ridicule the powerful, comment on shared music videos, read a food 
recipe and watch someone unbox a new pair of trainers. From the 
perspective of Critical Discourse Studies,socialmediabrings the 
opportunity to look at thepoliticaland ideologicalina different way. 
Here, we can critically consider how ideologiesinfuse theeverydayand 
mundane forms of communication across and between platforms where we 
engage with and communicate about entertainment, familyissues, celebrity 
andpoliticalgossip, transport, health, food, sport and 
leisure.Inthisspecialedition, we start from the perspective that this 
type of engagement is ideological, deeplyinscribed with values and 
ideas. It isineverydayusewhere discourses are articulated, parodied, 
altered and/ or taken for granted. And it is this area 
ourspecialissuecritically explores.

Scholars have previously shown the need to look for thepoliticaland 
ideologicalinpopular culture (Adorno 1991, Williams 1963).InCritical 
Discourse Studies, some recentspecialissues make the same case (Machin & 
Van Leeuwen 2016; Way 2019) based on the idea that it isinpopular 
culture and theeverydaywhere we most experience politics “as fun, as 
style, and simply as part of the taken for grantedeverydayworld…. 
[though these] areinfused by and shaped by, power relations and 
ideologies” (Machin 2013: 347). Ourspecialissuediffers from this 
previous work, looking specifically atsocialmedia. We consider how 
ideologies like neoliberalism, sexism, racism and populism (to name a 
few) are embeddedinoureverydayengagement withsocialmedia.

Papers are welcome which critically look at anysocialmediaplatform and 
topic. Suggestions for critical reflectioninclude:

Retail reviews

Food and restaurants

Film and television

Music videos

Diet and fitness

Sports

Travel destinations and tourism

Mash ups, memes, viralmediaabout the powerful

Please send abstracts of no more than 300 wordsinlength, plus a short 
author biography to Dr Lyndon Way, Liverpool University at 
(Lyndon.way /at/ liverpool.ac.uk) and Professor Gwen Bouvier, Zhejiang 
University at (gwen.bouvier /at/ gmail.com) by 1 March2020. Notifications of 
acceptance will be sent out by 31 March2020.

Dates to remember:

1 March deadline for submitting abstract and biography

1 August deadline for submitting full-length paper for blind review

1 November submit final revised paper

January 2021 papers published

Please note than acceptance of an abstract does not guarantee 
publication. All submissions will undergo double blind peer review once 
completed articles are submitted.

References

Adorno, Theo. 1991./The CultureIndustry: Selected essays on mass 
culture/, London: Routledge

Coffey, B., and S. Woolworth (2004), ‘Destroy the scum, and then neuter 
their families: The web forum as a vehicle for community 
discourse?’,/SocialScience Journal/, 41(1): 1–14.

Denisova, Anastasia. 2019./Internet Memes and Society:Social, Cultural, 
andPoliticalContexts/. Routledge: New York and London.

Machin, David. 2013. “What Is Multimodal Critical Discourse 
Studies?”/Critical Discourse Studies/10(4): 347– 355.

Machin, David and van Leeuwen, Theo (Eds). 2016.Multimodality, politics 
andideology,/Journal of Language and Polit/ics 15(3).

Merrin, William. 2019. “President Troll: Trump, 4Chan and Memetic 
Warfare”.In/Trump’sMediaWar/(Eds) Catherine Happer, Andrew Hoskins and 
William Merrin pp. 201-226. Palgrave Macmillan: Switzerland.

Way, Lyndon (Ed). 2019. The Politics of Sound:Intersections of Music, 
Discourse andPoliticalCommunication,/Journal of Language and Politics/18(4).

Williams, Raymond. 1963./Culture and Society/, Harmondsworth: Penguin.



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is an unmoderated list and content reflect the views of those who post 
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