Archive for February 2020

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[Commlist] Publications: Syrian audience research and event based monitoring

Tue Feb 11 08:05:44 GMT 2020





Free Press Unlimited has recently published two research reports concerning the Syrian media sector and Syrian audiences. The significance of the unique findings of these qualitative studies is critical not only for Syrian media outlets and professionals, but also for international media development organisations and academics working in the field of media and communications. In conflict environments such as Syria where access to unbiased and fact-based information is limited, it is of utmost importance for media to have access to reliable data on the media landscape and its audiences. Research can in fact play a crucial role in giving media outlets an overview of where they stand in the wider media sector, as well as insight into the needs and desires of audiences. This kind of information can support media to better define strategies, become more professional, improve engagement with target audiences, and reach out to potential untapped audiences. The studies show that media development can have long-term and far -reaching effects in post-conflict Syria in helping fight political polarisation and contributing to pluralism. Syrian audiences share the definition of independent media and have a strong desire to consume it, which is even more relevant today as Syria becomes increasingly media dark. With the space for ethical reporting and free press shrinking , both studies validate the mission of Free Press Unlimited, which is to support emerging media outlets in becoming vital, independent news sources for Syrian audiences.

The full reports can be found here:

* Audience research 2018 report [ https://www.freepressunlimited.org/en/news/syrians-want-credible-news ] (scroll down)

* Event-based monitoring report on Kefraya and Fu'aa [ https://www.freepressunlimited.org/sites/freepressunlimited.org/files/analysing_syrian_independent_media-events_based_monitoring_report.pdf]

Free Press Unlimited has a history of working with Syrian journalists since the outbreak of the conflict and has - since the beginning - used research as a foundation of intervention strategies. Free Press Unlimited welcomes collaborations and joint research opportunities in their Ethical Journalism for Syrian Media program. If interested, please contact Elisabetta Plebani at (plebani /at/ freepressunlimited.org).




Livia O'Neill Project Officer Syria | Free Press Unlimited working days Monday-Thursday

Weesperstraat 3 | 1018 DN Amsterdam | The Netherlands T: +31 (0)20 8000 449 E: (oneill /at/ freepressunlimited.org) | [ http://www.freepressunlimited.org/ | http://www.freepressunlimited.org ]
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