[Commlist] New book: Public Relations as Emotional Labour

I am delighted to announce my new book: Public Relations as Emotional 
Labour, published by Routledge in the New Directions in PR and 
Communication Research series, which I hope will be of interest to some 
subscribers.


Inextricably linked to neoliberal market economies, public relations’ 
influence in our promotional culture is profound. Yet many aspects of 
the professional role are under-researched and poorly understood, 
including the impact on workers who construct displays of feeling to 
elicit a desired emotional response, to earn trust and manage clients. 
The emotionally demanding nature of this aspirational work, and how this 
is symptomatic of "always on" culture, is particularly overlooked.
Drawing on interviews with practitioners and agency directors, together 
with the author’s personal insights from observations in the field, this 
book fills a significant gap in knowledge by presenting a 
critical-interpretive exploration of everyday relational work of account 
handlers in PR agencies. In underscoring the relationship-driven, highly 
contingent nature of this work, I argue that emotional labour is a 
defining feature of professionalism, even as public relations is 
reconfigured in the digital age. In doing so, the book draws on a wide 
range of related contemporary social and cultural theories, as well as 
critical public relations and feminist public relations 
literature. Scholars, educators and research students in PR and 
communication studies will gain rich insights into the emotion 
management strategies employed by public relations workers in handling 
professional relationships with clients, journalists and their 
colleagues, thereby uncovering some of the taken-for-granted aspects of 
this gendered, promotional work.

1. Introduction and guide to chapters. 2. Emotional labour in a global 
context: a framework. 3. Promotional culture and the ‘market’ for 
emotional labour in public relations. 4. Interrogating the ‘pink 
ghetto’: gender and public relations. 5. ‘Skilled emotion workers’: 
PRPs’ emotion management in everyday professional relationships. 6. 
Professional relationships in public relations: agency directors’ 
perspectives of emotion management. 7. Conclusions. 8. Appendix: 
researching emotions: from theory to methodology.


https://www.routledge.com/Public-Relations-as-Emotional-Labour/Yeomans/p/book/9781138920309​;


The publisher informs me that review copy requests may be obtained via 
this link:

http://pages.email.taylorandfrancis.com/review-copy-request



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