[Commlist] New book: Visual Political Communication

We are pleased to announce the publication of “Visual Political 
Communication”, edited by Anastasia Veneti, Daniel Jackson, and Darren 
G. Lilleker (Bournemouth University) by Palgrave Macmillan.

This edited volume offers a theoretically driven, empirically grounded 
survey of the role visual communication plays in political culture, 
enabling a better understanding of the significance and impact visuals 
can have as tools of political communication. The book is intended as a 
specialist reading and teaching resource for courses on media, politics, 
citizenship, activism, social movements, public policy, and communication.

The publication features 14 contributions from 21 academics across the 
globe. It presents a range of disciplinary perspectives on visual 
political communication, including the fields of computer science, 
(digital) media studies, journalism studies and political science.

For a free preview and to order the book visit the link here:
https://www.palgrave.com/gp/book/9783030187286
Book endorsements include:

“This book is an innovative and timely collection that will soon become 
central to research and teaching on visual, digital and political 
communication. Through an original combination of theoretical 
reflections, methodological recommendations and empirical findings, this 
volume offers an usually well-rounded approach to exploring the 
relationship between visual images, digital technologies, and political 
practices. The collection’s cutting-edge case studies make for an 
especially exciting read and convincingly demonstrate the power of the 
visual in top-down and bottom-up politics alike.” (Giorgia Aiello, 
Associate Professor in Media and Communication, University of Leeds, UK)

“At a time when political communication is increasingly dominated by 
visual imagery, this ground-breaking volume makes an essential 
intervention. It provides a comprehensive, engaging, provocative and 
wide range of contributions that advance knowledge in this sorely 
neglected, but increasingly vital area of research, and help us 
understand everything from the rise of Donald Trump to the strategies of 
the #BlackLivesMatter movement.” (Professor Karin Wahl-Jorgensen, 
Cardiff University, UK)

“The theme image vs. substance is still questioning today’s scholars in 
the digital age. In /Visual Political Communication/, the contributors 
respond with a mighty effort to explore the dynamics of visual 
communication and the political process. The result is an in-depth 
analysis of the various ramifications of the visual in political 
communication, in campaigns and in government that sheds light into many 
disquieting phenomena we notice in modern politics worldwide.” 
(Gianpietro Mazzoleni, Professor of Political Communication, University 
of Milan, Italy)


TABLE OF CONTENTS

1.     Introduction
Anastasia Veneti, Daniel Jackson, Darren G. Lilleker, all 
Bournemouth University

Part I: Theoretical and Methodological Issues in Visual Political 
Communication
2. The Digital Transformation of Visual Politics
Paul Messaris, Annenberg School for Communication, University of 
Pennsylvania
3.     The power of visual political communication: pictorial politics 
through the lens of communication psychology
Darren G. Lilleker, Bournemouth University
4.     The Interdisciplinary Roots and Digital Branches of 
Visual Political Communication Research
Roman Gerodimos, Bournemouth University
5. Visual Methods for Political Communication Research: Modes and 
Affordances
Luc Pauwels, University of Antwerp

Part II: The Use of Visuals in Political Campaigning
6. From Analogue to Digital Negativity ‒ Attacks and Counter-Attacks, 
Satire and Absurdism on Election Posters Offline and Online
Bengt Johansson, University of Gothenburg & Christina Holtz-Bacha, 
Friedrich-Alexander-Universität Erlangen-Nürnberg
7. Political parties and their pictures. Visual communication on 
Instagram in Swedish and Norwegian election campaigns
Uta Russmann, FHWien der WKW University of Applied Sciences for 
Management & Communication, Jakob Svensson, Malmö University, Anders 
Larsson, Kristiania University College, Westerdals Institute for 
Communication and Design
8. Visual Political Communication in Italian electoral campaigns
Edoardo Novelli, University of Roma Tre

Part III: Visual Governance
9. The Visual Presidency of Donald Trump First Hundred Days: Political 
Image Making and Digital Media
Ryan T. Strand and Dan Schill, James Madison University
10. Greek Political Leaders on Instragram: Between ‘soft’ and ‘hard’ 
personalisation
Stamatis Poulakidakos and Iliana Giannouli, University of Athens
11. The political power of smiling. How politicians’ displays of 
happiness affect viewers’ gaze behavior and political judgments
Michael Sülflow and Marcus Maurer, Johannes Gutenberg University Mainz

Part IV: Citizen-led Forms of Visual Political Communication
12. #MoreInCommon: Collective Mourning Practices on Twitter and the 
Iconisation of Jo Cox
Katy Parry, University of Leeds
13. Picturing the political: Embodied visuality of protest imagery
Bolette B. Blaagaard, Aalborg University
14. Connective Politics, Videos and Algorithms: YouTube’s Mediation of 
Audiovisual Political Communication
Andrea Medrado, Simone do Vale, Adilson Cabral (all Federal Fluminense 
University)



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