[Commlist] Summer Schools on Critical Discourse Analysis/Media Framing Analysis

In August 2019, Maastricht University organizes two Summer School 
courses on Media Representations Analysis. One course focuses on 
discourses (CDA) and the other one on frames. Like the previous five 
editions, the courses help you develop a sound analytical framework that 
can be applied to study texts, images, or textual-visual 
representations. The fee for each course is €600, and one course 
represents 2 ECTS. Below you find more info on the courses and reading 
recommendations. In case you have any questions, please contact Course 
Leader Dr. Leonhardt van Efferink at 
(l.vanefferink /at/ maastrichtuniversity.nl) To apply for the courses, please 
visit Maastricht University website: 
https://www.maastrichtuniversity.nl/education/contract/maastricht-summer-school

1) Critical Discourse Analysis Summer School (12-16 August 2019)
Introduction: The campaigns of both supporters and opponents of BREXIT, 
the many photos on Facebook, Twitter and Instagram and the debate on 
whether media should speak of immigrants or refugees underline the 
importance of language and images in (social) media. This course teaches 
you the skills to study the possible meanings of media texts and, if 
applicable, the juxtaposed images. You learn how particular words, 
phrases and visual elements can be interpreted in terms of a broader 
debate in society. Other key elements of the course are the role of the 
national and ideological context in the production of a media text, and 
the underlying power relations in society. Further, you learn how to 
develop a coherent analytical framework and structure for your research 
paper or thesis. In a step by process, you will address these questions 
by applying a critical discourse analysis (CDA) method. You will write a 
paper in which you will use the method of Richardson (2007), or a method 
of your own choice, to analyze discourses in one or more news articles 
or social media posts. Interactive lectures and roundtable discussions 
help you prepare for the different steps in the writing process.

Goals:
-Designing a framework to study discourses in (social) media, in line 
with your research objectives.
-Developing a qualitative method to conduct critical discourse analysis 
of media representations and select the relevant textual (and possibly 
visual) elements.
-Addressing the role of the national and ideological context in which 
media operate.
-Understanding the complexity of text-image relations and their role in 
meaning-making processes.
-Compiling a dataset for your dissertation or thesis that is manageable 
and relevant.

Prerequisites:
-Strong motivation and good command of English are essential to get a 
pass for the course;
-Basic knowledge of textual analysis is recommended;
-Aimed at Bachelor/ Master/ PhD students in Media Studies/ Journalism/ 
Cultural Studies/ Linguistics/ Political Sciences/ International 
Relations/ Geography/ History. If in doubt, please contact Leonhardt for 
personal course selection advice.

Recommended reading: Below you find some general reading suggestions. It 
is not required to do some reading before the course. If you like to 
read something, select the sources that are closest to your research 
interests. Alternatively, please ask Leonhardt for personal reading 
advice or check his website: 
http://www.geomeans.com/category/media-representations/reading-lists-media-representations/
-Fowler, R. (1991) Language in the news. Discourse and ideology in the 
press.
-Jørgensen, M. and Phillips, L. (2002) Discourse analysis. As theory and 
method.
-Machin, D. (2007) Introduction to multimodal analysis.
-Machin, D. and Mayr, A. (2012) How to do critical discourse analysis.
-Reisigl, M. and Wodak, R. (2001) Discourse and discrimination. 
Rhetorics of racism and antisemitism.
-Richardson, J. (2007) Analysing newspapers. An approach from critical 
discourse analysis.
-Royce, T. D. (2006). Intersemiotic complementarity: A framework for 
multimodal discourse analysis. In T. D. Royce, & W. Bowcher (Eds.), New 
directions in the analysis of multimodal discourse (pp. 63-109).
-Van Efferink, L. (2018) Our Research Paper Template for 
Textual/Visual/Multimodal Media Analysis. 
https://www.geomeans.com/our-research-paper-template-for-textual-visual-multimodal-media-analysis/
-Van Leeuwen, T. (2008) Discourse and practice. New tools for critical 
discourse analysis.
-Wodak, R. and Meyer, M. (eds., 2016) Methods of critical discourse studies.

2) Media Framing Analysis Summer School (5-9 August 2019)
Introduction: The millions of photos we post on social media, the strong 
resonance of magazine covers and the tweets of US-President Donald Trump 
underline the importance of media framing analysis. This course teaches 
you methods to study textual and/or visual frames in news articles and 
social media posts, including their headlines, photos and captions. You 
also learn which aspects of an issue, event, person, group, or country 
are highlighted by a text and/or image and which problems, causes and/or 
solutions are (implicitly) suggested. Further, you are taught how the 
selected texts and images fit within the broader context, and how to 
identify what is considered real and normal in this context. In a step 
by process, you develop a coherent analytical framework and structure 
for your research paper or thesis. You write a paper in which you apply 
the method of Van Gorp (2010), or a method of your own choice, to 
analyze one or more (social) media representations from your dataset. 
Interactive lectures and roundtable discussions help you take the 
different steps in the research process. Taking note of various framing 
analysis approaches, the lectures help you become more familiar with the 
wide variety of ways in which you can define and analyze both textual 
and/or visual frames in (social) media.

Goals:
-Designing an analytical framework to identify, interpret and analyze 
frames in (social) media, in line with your research objectives.
-Making a well-informed decision on whether to use a deductive, 
inductive or mixed method to study frames.
-Defining the framing devices in your dataset as clearly as possible.
-Applying qualitative methods from framing analysis and social semiotics 
to study the potential meanings among different audiences of 
textual-visual media representations.
-Compiling a dataset for your dissertation or thesis that is manageable 
and relevant.

Prerequisites:
-Strong motivation and good command of English are essential to get a 
pass for the course;
-Basic knowledge of textual/visual analysis is recommended;
-Aimed at Bachelor/ Master/ PhD students in Media Studies/ Journalism/ 
Cultural Studies/ Linguistics/ Political Sciences/ International 
Relations/ Geography/ History. If in doubt, please contact Leonhardt for 
personal course selection advice.

Recommended reading: Below you find some general reading suggestions. It 
is not required to do some reading before the course. If you like to 
read something, select the sources that are closest to your research 
interests. Alternatively, please ask Leonhardt for personal reading 
advice or check his website: 
http://www.geomeans.com/category/media-representations/reading-lists-media-representations/
-Bateman, J., Wildfeuer, J. and Hiippala, T. (2017) Multimodality. 
Foundations, research and analysis – A problem-oriented introduction.
-Caple, H. (2013) Photojournalism. A social semiotic approach.
-Dahinden, U. (2006). Framing. eine integrative Theorie der 
Massenkommunikation.
-D’Angelo, P. (ed.) (2018) Doing news framing analysis II. Empirical and 
theoretical perspectives.
-Entman, R.M. (2004) Projections of power. Framing news, public opinion, 
and U.S. foreign policy.
-Geise, S., & Lobinger, K. (eds.). (2013). Visual Framing. Perspektiven 
und Herausforderungen der visuellen Kommunikationsforschung.
-Potthoff, M. (2012). Medien-Frames und ihre Entstehung.
-Reese, S.D., Gandy, O.H. Jr., Grant, A.E. (eds.) (2003) Framing public 
life. Perspectives on media and our understanding of the social world.
-Van Efferink, L. (2018) Our Research Paper Template for 
Textual/Visual/Multimodal Media Analysis. 
https://www.geomeans.com/our-research-paper-template-for-textual-visual-multimodal-media-analysis/
-Van Gorp, B. (2010) Strategies to take the subjectivity out of framing 
analysis. In P. D'Angelo, & J. A. Kuypers (Eds.), Doing news framing 
analysis. empirical and theoretical perspectives (pp. 84-109).
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